Blesh Pioneers the First Commercial Physical Web Beacons to Connect People to The Internet of Things

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January 13, 2015
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Blesh Pioneers the First Commercial Physical Web Beacons to Connect People to The Internet of Things

SAN FRANCISCO, January 13, 2015 /PRNewswire/ --

    - Shipped to Over 30 Countries in Two Weeks

    Developers who want a head start enabling physical objects to communicate with smart
devices can now order Blesh PW Beacons from http://www.blesh.com and participate in
the public project "The Physical Web", https://github.com/google/physical-web

    (Logo:
http://photos.prnewswire.com/prnh/20150113/724362 )

    "Physical Web" beacons broadcast a URL via Bluetooth Low Energy (BLE) smart signals
that can give intelligence to physical objects and let nearby Android devices such as
smart phones interact with them to initiate tasks, obtain information, pay for purchases
or simply identify themselves to the object, without the need for any other custom app.

    When a user device (such as a smart phone or wearable) approaches, the beacons simply
announce their presence and allow users to take the next step to initiate the dialogue or
action. For instance, while waiting for the next bus at their bus stop, the beacons can
deliver details about the arrival of the next bus, let users select goodies from a vending
machine and even pay for them using their smart devices.

    Blesh PW Beacons come with a standard URL that can be edited and managed using the
Blesh PW App. Aside from managing the broadcast URLs, the app also provides the firmware
updates for the beacons. The Blesh PW App is available on the Google Play store and the
AppStore.

    Unlike QR codes that require a user to focus on an image, or NFC which has a range of
only seven inches, BLE has a range of 54 yards, an important point to consider in such
applications as guiding a user through a dynamic facility such as a stadium, an airport or
crowded retail store.

    "We are pleased that Blesh is ready to bring its PW Beacons to the market in a
complete kit that will accelerate development of a new standard that will sort out and
provide control over the Internet of Things," said Scott Jenson of the Physical Web team.
Devrim Sonmez, CEO of Blesh said; "We see even non-smart phone devices such as wearables
communicating with Blesh PW beacons making possible an ecosystem that blurs the edge
between physical items and the web."

    The Blesh PW kit is available for US$50 and consists of three PW beacon devices,
shipping anywhere in the world. See the product video here:
http://www.youtube.com/watch?vŠryiXsPQ1Y

       
        Contact Information:
        Devrim Sonmez, CEO
        devrim.sonmez@blesh.com
        +905326560813

    Photo:
    http://photos.prnewswire.com/prnh/20150113/724362

Photo:http://photos.prnewswire.com/prnh/20150113/724362
http://photoarchive.ap.org/
Blesh

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