The Register and The Platform Launch IT Publication for Hyperscale, HPC, and High-end Enterprise Shops

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February 3, 2015
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The Register and The Platform Launch IT Publication for Hyperscale, HPC, and High-end Enterprise Shops

LONDON, February 3, 2015 /PRNewswire/ --

    - New Platform for High-End Technology Analysis

    When it comes to IT trade magazines and news sources, readers have no shortage of
options. However, for in-depth analysis of the stories behind the headlines, the options
are few. This is particularly the case at the high end of the IT market-where hyperscale,
high performance computing, and hyperconvergence are melding.

    The publishers of The Register and the founding editors of a new effort to address
those shortfalls are pleased to announce a new outlet for readers seeking to understand
this momentum at the top of the infrastructure market. The publication, called The
Platform [http://theplatform.net ], will track key foundational hardware and software
technologies that can be used as components in modern systems as well as those systems
that vendors create or end users build themselves. If a technology can be used to make a
system have more throughput, lower latency, or easier to manage or program, readers now
have a fresh source focused on in-depth content.

    The Platform [http://theplatform.net ] will bring together coverage of high
performance computing (HPC) or supercomputing with advances among the hyperscale
datacenter operators and cloud builders, all of whom are pushing the upper limits of
scalability. These latter two organizations provide large enterprises either with
technology to manage their most complex and demanding workloads or the inspiration to
build such systems themselves.

    The Platform [http://theplatform.net ] will cover the key elements of the modern
system, from processors, main memory, storage, and networking up through operating
systems, middleware, and other key systems software such as databases and data stores,
systems management tools, as well as cluster and cloud controllers. It will look at the
myriad clustering technologies, from hyperconverged systems for virtualized enterprise
workloads, to shared memory NUMA machines, all the way up to the core supercomputing
systems powering top-tier research and enterprise organizations.

    "We believe it is time to create a single publication that brings several different
parts of the high-end of the IT market together to reflect the increasing convergence of
systems and interdependence of workloads that are being brought to bear to solve tough IT
problems," explains Timothy Prickett Morgan, co-editor of The Platform
[http://theplatform.net ]. "We also want to get back to the idea that depth and insight
matter. It takes more than soundbites to make sound decisions."

    According to co-editor Nicole Hemsoth: "All told, there are a few tens of millions of
programmers, administrators, architects, and managers in the IT world, and probably
somewhere on the order of a third of them work at hyperscale, HPC, and high-end enterprise
shops as defined above. That is the broadest definition of our intended audience - and it
is one that we know well."

    The Platform will, Hemsoth notes, focus on the IT challenges of companies with more
than several thousand employees and in excess of $250 million and their equivalents in the
public sector. "Over the course of a year we will document these trends by tapping into
user-specific stories that reflect the global economy at large, with stories from the
manufacturing, distribution, retail, energy, financial services, public, media, and other
sectors."

    "At most companies, data analytics, simulation and modeling, transaction processing,
and other systems are being wired together into what will become a hybrid platform. While
financial services companies will analyze and model radically different things compared to
manufacturers, they will perform similar functions nonetheless and they will seek to
integrate their various application stacks to more fully automate the operations of their
business and to have insights directly driving decision making," said Prickett Morgan.
"This is yet another form of convergence in the IT sector that we see happening and that
we want to chronicle."

    Co-founder and co-editor Timothy Prickett Morgan brings 25 years of experience as a
publisher, IT industry analyst, editor, and journalist for some of the world's most
widely-read high-tech and business publications including The Register, BusinessWeek,
Midrange Computing, IT Jungle, Unigram, The Four Hundred, ComputerWire, Computer Business
Review, Computer System News and IBM Systems User. Most recently, he was the Editor in
Chief of EnterpriseTech.

    Co-founder and co-editor Nicole Hemsoth brings insight from the world of high
performance computing following most recently a six-year stint covering supercomputing
hardware and software. Hemsoth is former Editor in Chief of long-standing supercomputing
magazine, HPCwire. She was founding editor and conceptual creator of the data-intensive
computing magazine Datanami, as well as the conceptual creator and founding Senior Editor
for the large-scale infrastructure focused EnterpriseTech. In addition to these successful
publications, Hemsoth has over fifteen years of technical writing experience.

    With support from The Register, The Platform will follow the next generation of
infrastructure development, tracking its evolution and providing in-depth analysis of
trends and movements in the vendor and end user communities. Backing the news-driven
content at The Register, The Platform will provide those readers with an analytical take
on the stories, giving millions of readers of The Register another source for more
detailed information about the news driving the market.

    "I'm thrilled to be working in partnership with Nicole and Tim," says Linus Birtles,
managing director of The Register. "The Platform will provide the perfect complement to
our existing technology news coverage and will deliver that rare combination of
experienced, enlightened insight that is sorely missing from the market today."

    "Tim Prickett Morgan is one of the best and most influential journalists in his field,
and during his years at The Register was one of our most highly-regarded writers," adds
John Lettice, editorial director at The Register. "I'm delighted to be working with him
and Nicole on what will be a unique and ground-breaking publication."

    The Platform launches in a few weeks and you can sign up for that launch at
http://www.theplatform.net.

    About The Register

    The Register is a leading online news publication for IT professionals, who form one
of the most vocal and influential communities in the tech world.

       
        Contacts
        Timothy Prickett Morgan tpm@theplatform.net
        Nicole Hemsoth: nicole@theplatform.net
        John Lettice: john.lettice@sitpub.com; +44-203-770-3147

The Register

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