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Honor Launches #TestOfHonor Campaign
NEW DELHI, March 12, 2015 /PRNewswire/ --
Honor, the global leading digital brand for the mobile generation has executed an
innovative campaign #TestOfHonor, to showcase the exceptional battery life of the
to-be-launched Honor 4X. Viewers have to call on the number - 07045386911, which dials
into a fully-charged Honor 4x smartphone, and the battery is tested with the number of
calls the phone can take, without any recharge. The contest, run via Youtube feed, shows
the phone live, and viewers have to keep dialing in, for as long as the phone's battery
lasts. The last person to call till the battery lasts, would win a free Honor 4X
smartphone. The idea behind this interactive activity is to let the users know the
exceptional battery life of Honor 4x.
Speaking about the campaign, Wang Gudong, President, India Device Business Department,
Huawei, said, "Our strategy is to offer the best-in-class smartphones offering the best
technology, design and user-interface, to offer unmatched value to our customers. We will
be promoting the Honor brand via exciting 360-degree marketing campaigns. We plan to
aggressively grow our market share in India in 2015, and will be launching exciting
smartphones in the coming month, which will be followed by more exciting new models."
Mobile phones have evolved over the years in design, and the technology they pack.
From bulky feature phones, the size of a cordless phone to state-of-the-art smartphones
that pack compact, super-fast processors, high-definition cameras and crystal clear,
durable displays. Today, batteries are one of the most important aspects of a phone. The
ability to talk for hours with your loved ones or play your favourite games without
worrying too much about the battery back-up is a great facet of today's feature-rich
phones. Mobile phone users take pride in owning smartphones that have a strong battery
life.
Honor has established itself as a brand across a number of markets in parts of the
world, which gives users a premium, one-of-a-kind smartphone experience. The brand is
known to conduct unique trials which test the various aspects of their range of phones.
With this #TestofHonor campaign, Honor plans to promote one of its biggest USP's i.e.
battery back-up.
Battery is one department the brand strongly focuses on, to provide a strong back-up
which supports the performance and multi-tasking requirements of the user. You can watch
the live streaming of the #TestOfHonor here [http://hihonor.in/testofhonor ].
About Honor
Honor was launched in 2013 and is an independent internet smartphone brand under
Huawei. Honor is committed to be a global leading digital brand for mobile generation. It
is a brand for users who have grown up in the Internet era and take positive attitudes
towards life and is hence a brand 'for the brave'. All the Honor products enjoy global
aesthetics, super processing technology and massive patent support.
Media Contact:
Nishca Arora
nishca.arora@fleishman.com
+91-8130893404
Sr. Account Executive
Fleishman Hillard
Honor
Honor Launches #TestOfHonor Campaign
NEW DELHI, March 12, 2015 /PRNewswire/ --
Honor, the global leading digital brand for the mobile generation has executed an
innovative campaign #TestOfHonor, to showcase the exceptional battery life of the
to-be-launched Honor 4X. Viewers have to call on the number - 07045386911, which dials
into a fully-charged Honor 4x smartphone, and the battery is tested with the number of
calls the phone can take, without any recharge. The contest, run via Youtube feed, shows
the phone live, and viewers have to keep dialing in, for as long as the phone's battery
lasts. The last person to call till the battery lasts, would win a free Honor 4X
smartphone. The idea behind this interactive activity is to let the users know the
exceptional battery life of Honor 4x.
Speaking about the campaign, Wang Gudong, President, India Device Business Department,
Huawei, said, "Our strategy is to offer the best-in-class smartphones offering the best
technology, design and user-interface, to offer unmatched value to our customers. We will
be promoting the Honor brand via exciting 360-degree marketing campaigns. We plan to
aggressively grow our market share in India in 2015, and will be launching exciting
smartphones in the coming month, which will be followed by more exciting new models."
Mobile phones have evolved over the years in design, and the technology they pack.
From bulky feature phones, the size of a cordless phone to state-of-the-art smartphones
that pack compact, super-fast processors, high-definition cameras and crystal clear,
durable displays. Today, batteries are one of the most important aspects of a phone. The
ability to talk for hours with your loved ones or play your favourite games without
worrying too much about the battery back-up is a great facet of today's feature-rich
phones. Mobile phone users take pride in owning smartphones that have a strong battery
life.
Honor has established itself as a brand across a number of markets in parts of the
world, which gives users a premium, one-of-a-kind smartphone experience. The brand is
known to conduct unique trials which test the various aspects of their range of phones.
With this #TestofHonor campaign, Honor plans to promote one of its biggest USP's i.e.
battery back-up.
Battery is one department the brand strongly focuses on, to provide a strong back-up
which supports the performance and multi-tasking requirements of the user. You can watch
the live streaming of the #TestOfHonor here [http://hihonor.in/testofhonor ].
About Honor
Honor was launched in 2013 and is an independent internet smartphone brand under
Huawei. Honor is committed to be a global leading digital brand for mobile generation. It
is a brand for users who have grown up in the Internet era and take positive attitudes
towards life and is hence a brand 'for the brave'. All the Honor products enjoy global
aesthetics, super processing technology and massive patent support.
Media Contact:
Nishca Arora
nishca.arora@fleishman.com
+91-8130893404
Sr. Account Executive
Fleishman Hillard
Honor