Page All:
Page 1
E-Ganesha by Ezone: Giving old Electronics a New Beginning
MUMBAI, September 25, 2015 /PRNewswire/ --
Apart from nationwide celebrations, the festive season marks the onset of a shopping
frenzy. From dream homes being booked, new cars being taken out for test drives to shops
buzzing with customers, it's the time of the year when people are less conservative and
opt to readily spend their money.
    (Photo:
http://photos.prnewswire.com/prnh/20150925/10131352-a )
    (Logo:
http://photos.prnewswire.com/prnh/20150925/10131352-b )
Starting with Ganesh Chaturthi - the festival of new beginnings - most consumer
electronic brands take pains trying to woo customers by offering outrageous discounts and
the promise of a better future with their new appliances. However, with every new purchase,
there are old electronic goods that become useless and are speedily dispatched to the
waste bins of kabadiwalas. Most people do so without even considering the environmental
implications of their actions.
According to an August 2014 report by the industrial body ASSOCHAM (Associated
Chambers of Commerce and Industry of India), increased usage of gadgets and appliances is
creating nearly 13 lakh tonnes of e-waste annually in India. Of that figure, 2 lakh tonnes
of e-waste is being produced by just three cities - Delhi NCR, Bengaluru and Mumbai. A
major chunk of this electronic waste is being handled by the unorganized sector operating
out of worn-out factories, which leads to environmental pollution and health hazards. They
do not have the adequate means to handle the increasing quantities and generally employ
crude and primitive methods for dismantling and recycling, like acid stripping and open
air incineration. These processes release numerous lethal components that cause medical
conditions like cancer, asthma, bone diseases and brain diseases thus, posing a major
threat to human life. Besides, the toxins poison the water, turn the air toxic and cause
substantial harm to animal and aquatic life in the process. On the plus side, there are
certain institutions that take pride in proper disposal of electronic waste.
Mandheer Singh, Chief Marketing Officer at Ezone, believes, "Today we live in a world
where there are lot of hi-tech recycling companies in our cities who do a very good job of
managing e-waste. Which is why this Ganesh Chaturthi, we have taken it upon ourselves to
educate the public about the perils of e-waste and the importance of recycling through
such firms." Ezone is doing so through a larger-than-life installation of Ganesha made
from old electronic appliances that were exchanged for new goods by consumers. The purpose
of this installation is to not only ask people to celebrate new beginnings, but to gift
their old electronics a new beginning as well, keeping in line with the spirit of the
festival. Considering most people aren't even aware of an urgent need to recycle e-waste,
Ezone attempts to build informed opinions and get people to spread the word. The
installation has been on display at Infiniti 2 Mall at Malad from 20th - 27th September.
The Ezone staff will also be interacting with the public and elaborating on this
initiative to create awareness about the issue.
By understanding their responsibility as a major player in the consumer electronics
sector, Ezone promises to see through a device's lifecycle, from its sale to its usage
period, right up to how it is disposed. Thereby, holding true to its brand philosophy of -
'Together Forever.'
About Ezone Â
Ezone is India's favourite Electronics Shopping Destination, present in 22 cities
across India with 93 stores young & growing! Being a part of India's largest retail
conglomerate 'Future Group', we at Ezone are committed to offering lifestyle solutions
depending on the needs of our customers.
Our product category ranges from LED panels, smartphones, laptops, cameras, to home
appliances & more.
Shopping at Ezone further helps you with valuable free services such as Easy Exchange,
Extended Warranty, Instant Finance, Mastercalss, Data Transfer, which ensure we are with
you 'Together Forever.'
For more information on how to discard old electronic goods and a detailed list of
institutions that ensure proper dismantling and recycling of e-waste, you can connect with
Ezone at Ezone Care at:- +91-9223322999
Please visit: http://www.ezoneonline.in [http://www.ezoneonline.in ]
Â
Media Contact:Â
Varun MandeÂ
varun.mande@futureretail.inÂ
+91-8424845539Â
Sr. Marketing ExecutiveÂ
Future Retail LtdÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photos.prnewswire.com/prnh/20150925/10131352-b
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-b
http://photoarchive.ap.org/
Ezone
E-Ganesha by Ezone: Giving old Electronics a New Beginning
MUMBAI, September 25, 2015 /PRNewswire/ --
Apart from nationwide celebrations, the festive season marks the onset of a shopping
frenzy. From dream homes being booked, new cars being taken out for test drives to shops
buzzing with customers, it's the time of the year when people are less conservative and
opt to readily spend their money.
    (Photo:
http://photos.prnewswire.com/prnh/20150925/10131352-a )
    (Logo:
http://photos.prnewswire.com/prnh/20150925/10131352-b )
Starting with Ganesh Chaturthi - the festival of new beginnings - most consumer
electronic brands take pains trying to woo customers by offering outrageous discounts and
the promise of a better future with their new appliances. However, with every new purchase,
there are old electronic goods that become useless and are speedily dispatched to the
waste bins of kabadiwalas. Most people do so without even considering the environmental
implications of their actions.
According to an August 2014 report by the industrial body ASSOCHAM (Associated
Chambers of Commerce and Industry of India), increased usage of gadgets and appliances is
creating nearly 13 lakh tonnes of e-waste annually in India. Of that figure, 2 lakh tonnes
of e-waste is being produced by just three cities - Delhi NCR, Bengaluru and Mumbai. A
major chunk of this electronic waste is being handled by the unorganized sector operating
out of worn-out factories, which leads to environmental pollution and health hazards. They
do not have the adequate means to handle the increasing quantities and generally employ
crude and primitive methods for dismantling and recycling, like acid stripping and open
air incineration. These processes release numerous lethal components that cause medical
conditions like cancer, asthma, bone diseases and brain diseases thus, posing a major
threat to human life. Besides, the toxins poison the water, turn the air toxic and cause
substantial harm to animal and aquatic life in the process. On the plus side, there are
certain institutions that take pride in proper disposal of electronic waste.
Mandheer Singh, Chief Marketing Officer at Ezone, believes, "Today we live in a world
where there are lot of hi-tech recycling companies in our cities who do a very good job of
managing e-waste. Which is why this Ganesh Chaturthi, we have taken it upon ourselves to
educate the public about the perils of e-waste and the importance of recycling through
such firms." Ezone is doing so through a larger-than-life installation of Ganesha made
from old electronic appliances that were exchanged for new goods by consumers. The purpose
of this installation is to not only ask people to celebrate new beginnings, but to gift
their old electronics a new beginning as well, keeping in line with the spirit of the
festival. Considering most people aren't even aware of an urgent need to recycle e-waste,
Ezone attempts to build informed opinions and get people to spread the word. The
installation has been on display at Infiniti 2 Mall at Malad from 20th - 27th September.
The Ezone staff will also be interacting with the public and elaborating on this
initiative to create awareness about the issue.
By understanding their responsibility as a major player in the consumer electronics
sector, Ezone promises to see through a device's lifecycle, from its sale to its usage
period, right up to how it is disposed. Thereby, holding true to its brand philosophy of -
'Together Forever.'
About Ezone Â
Ezone is India's favourite Electronics Shopping Destination, present in 22 cities
across India with 93 stores young & growing! Being a part of India's largest retail
conglomerate 'Future Group', we at Ezone are committed to offering lifestyle solutions
depending on the needs of our customers.
Our product category ranges from LED panels, smartphones, laptops, cameras, to home
appliances & more.
Shopping at Ezone further helps you with valuable free services such as Easy Exchange,
Extended Warranty, Instant Finance, Mastercalss, Data Transfer, which ensure we are with
you 'Together Forever.'
For more information on how to discard old electronic goods and a detailed list of
institutions that ensure proper dismantling and recycling of e-waste, you can connect with
Ezone at Ezone Care at:- +91-9223322999
Please visit: http://www.ezoneonline.in [http://www.ezoneonline.in ]
Â
Media Contact:Â
Varun MandeÂ
varun.mande@futureretail.inÂ
+91-8424845539Â
Sr. Marketing ExecutiveÂ
Future Retail LtdÂ
Â
Photo:
http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photos.prnewswire.com/prnh/20150925/10131352-b
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-b
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-a
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20150925/10131352-b
http://photoarchive.ap.org/
Ezone