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Gameloft Advertising Solutions Presents an Exclusive Package to Promote the Gillette Fusion ProGlide
PARIS, December 10, 2015 /PRNewswire/ --
Gameloft Advertising Solutions and Gillette have partnered to promote the Gillette
Fusion ProGlide with Flexball Technology through an innovative advertising format: the
mini-game.
Integrated within Gameloft's games, this mini-game represents an original way of
immersing oneself in the world of Gillette. Players will have 30 seconds to smash the most
bricks possible using a ball, all by moving Gillette's latest Fusion ProGlide Flexball to
the left or right - much like the responsiveness of the real razor itself. Â
"Thanks to our creative abilities, we were able to develop a mini-game that fits
within the world of Gillette, all while offering our players a fun way to discover the
brand," said Francois Munck, Director of Business Development at Gameloft. "We are very
happy to be providing the Gillette brand with a mobile advertising format as innovative as
a mini-game."Â
"Gillette is a brand that prides itself on innovation in keeping up with consumers'
ever demanding needs & lifestyle. This absolutely includes our marketing strategies such
as making use of highly engaging media and being at the forefront of the latest
technologies on mobile advertising. Our collaboration with Gameloft is a great match in
creating an innovative way of engaging today's consumer," added Stephanie Chan, Brand
Manager at Gillette Southeast Asia.
The "Gillette Flexball"Â mini-game is already available inside Gameloft's biggest hits.
A video campaign that airs the brand's latest advertisement rounds out this innovative
mobile package.
The "Gillette Flexball"Â mini-game and the video campaign are only available in
Singapore, Thailand and Malaysia.
With a monthly global audience of more than 173 million active players and an
inventory of more than 10 billion mobile impressions across the world, Gameloft
Advertising Solutions offers advertisers a unique level of visibility and interactivity.Â
Screenshots available here: Gillette.zip
[https://files01.gameloft.com/mktg_30_bd88cc8ea6eea5015acf27f39008abc73c21b9bb/Gillette.zip ]
Â
For more information about Gameloft Advertising Solutions, visit
http://www.gameloft.com/advertising-solutions.
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
About GilletteÂ
For over 110 years, Gillette has delivered precision technology and unrivaled product
performance - improving the lives of over 750 million men around the world. From shaving
and body grooming, to skin care and sweat protection, Gillette offers a wide variety of
products including razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the latest news on
Gillette, visit http://www.gillette.com. To see our full selection of products, visit
http://www.gillette.com/en/us/shop-now.aspx
About Procter & GambleÂ
P&G serves nearly five billion people around the world with its brands. The Company
has one of the strongest portfolios of trusted, quality, leadership brands, including
Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R),
Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B
(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R). The P&G
community includes operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and its
brands.
Gameloft Advertising Solutions
CONTACT: Press Contact: Mandy Paez, Gameloft U.S PR Manager, mandy.paez@gameloft.com, +1-(415)852-7209
Gameloft Advertising Solutions Presents an Exclusive Package to Promote the Gillette Fusion ProGlide
PARIS, December 10, 2015 /PRNewswire/ --
Gameloft Advertising Solutions and Gillette have partnered to promote the Gillette
Fusion ProGlide with Flexball Technology through an innovative advertising format: the
mini-game.
Integrated within Gameloft's games, this mini-game represents an original way of
immersing oneself in the world of Gillette. Players will have 30 seconds to smash the most
bricks possible using a ball, all by moving Gillette's latest Fusion ProGlide Flexball to
the left or right - much like the responsiveness of the real razor itself. Â
"Thanks to our creative abilities, we were able to develop a mini-game that fits
within the world of Gillette, all while offering our players a fun way to discover the
brand," said Francois Munck, Director of Business Development at Gameloft. "We are very
happy to be providing the Gillette brand with a mobile advertising format as innovative as
a mini-game."Â
"Gillette is a brand that prides itself on innovation in keeping up with consumers'
ever demanding needs & lifestyle. This absolutely includes our marketing strategies such
as making use of highly engaging media and being at the forefront of the latest
technologies on mobile advertising. Our collaboration with Gameloft is a great match in
creating an innovative way of engaging today's consumer," added Stephanie Chan, Brand
Manager at Gillette Southeast Asia.
The "Gillette Flexball"Â mini-game is already available inside Gameloft's biggest hits.
A video campaign that airs the brand's latest advertisement rounds out this innovative
mobile package.
The "Gillette Flexball"Â mini-game and the video campaign are only available in
Singapore, Thailand and Malaysia.
With a monthly global audience of more than 173 million active players and an
inventory of more than 10 billion mobile impressions across the world, Gameloft
Advertising Solutions offers advertisers a unique level of visibility and interactivity.Â
Screenshots available here: Gillette.zip
[https://files01.gameloft.com/mktg_30_bd88cc8ea6eea5015acf27f39008abc73c21b9bb/Gillette.zip ]
Â
For more information about Gameloft Advertising Solutions, visit
http://www.gameloft.com/advertising-solutions.
About Gameloft Advertising SolutionsÂ
With a monthly audience of more than 173 million unique players and an inventory of 10
billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of
visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than
700 campaigns for prestigious brands such as Air France, Coca-Cola(R), Ford, FOX(TM),
Kellogg's(R), McDonalds, (c)Netflix, Procter & Gamble, SAMSUNG and Unilever, in over 40
countries around the world (North America, Latin America, Middle East, Africa, Europe,
Asia, etc.).
All trademarks referenced above are owned by their respective trademark owners.
About GilletteÂ
For over 110 years, Gillette has delivered precision technology and unrivaled product
performance - improving the lives of over 750 million men around the world. From shaving
and body grooming, to skin care and sweat protection, Gillette offers a wide variety of
products including razors, shave gel (gels, foams and creams), skin care, after shaves,
antiperspirants, deodorants and body wash. For more information and the latest news on
Gillette, visit http://www.gillette.com. To see our full selection of products, visit
http://www.gillette.com/en/us/shop-now.aspx
About Procter & GambleÂ
P&G serves nearly five billion people around the world with its brands. The Company
has one of the strongest portfolios of trusted, quality, leadership brands, including
Always(R), Ambi Pur(R), Ariel(R), Bounty(R), Charmin(R), Crest(R), Dawn(R), Downy(R),
Fairy(R), Febreze(R), Gain(R), Gillette(R), Head & Shoulders(R), Lenor(R), Olay(R), Oral-B
(R), Pampers(R), Pantene(R), SK-II(R), Tide(R), Vicks(R), Wella(R) and Whisper(R). The P&G
community includes operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G and its
brands.
Gameloft Advertising Solutions
CONTACT: Press Contact: Mandy Paez, Gameloft U.S PR Manager, mandy.paez@gameloft.com, +1-(415)852-7209