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Enterprise Marketing Automation Company, Birdvision, Launches Pioneering Third Screen Technology 'Adzfone'
PUNE, India, December 11, 2015 /PRNewswire/ --
Ready to Think Outside the (Ad) box? Birdvision got the Secret to Successful B2B Ad
Engagement
Pune-based technology pioneer, Birdvision has launched Adzfone, a third screen
technology that will help marketers and brand managers to discern between their customers
and save marketing dollars. Adzfone is a SaaS (Software as a Service) based online product
that caters to B2B market. Since, its beta launch two months ago; the platform has
witnessed more than 10,000 registrations by different brands.
It facilitates businesses with unlimited real estate space, where they could upload
content (audio/video/brochure), and the content is just a missed call away from the
consumers. This analytics-driven output renders the business with an ultimate opportunity
to reach out to more and more people (across demographics) and gives access to unlimited
prospects.
Location-based marketing is going to be next thing
The first screen, television, revolutionized the way marketers reached consumers so
that a company could reach out to millions with a well-crafted and tested messages that
they totally controlled. The second screen; the personal computer, allowed companies to
interactively communicate and sell to their customers, quickly gaining customer feedback
and permitting customers to provide an input on the products or services being developed.
The third screen; the mobile device is a game changer. It enables customers to communicate
directly with each other and exchange information and opinions in real-time and on
location. The third screen revolution is about dramatic technological and behavioural
change.
Ansuman Dani, co-founder & CEO, Birdvision, says, "After a decade of research and over
a $100 million spent, Motorola launched the first cell phone in 1983 known as a 'brick'
phone that cost about $4,000. We have come a long way since then. Today, over 60% of the
world owns a cell phone. In India, there are 980.81 million mobile phone users of which
167.9 million owns a smartphone (Source: TRAI). Our mobile devices are indispensable,
which is why the third screen is quick; becoming the most important screen, Convergence of
trends in consumer behavior and technology has resulted in a migration to the 'third
screen' (after television and the computer). Cell phone technology allows users to access
content anywhere, at any time, creating extraordinary possibilities for tailored promotion
(for instance, reaching consumers in a store with the offer of coupons). Apps enable
advertisers to literally become part of the customer's phone. Mobile is the ultimate
social device. And if big and small brands don't understand how to engage their customers
there, they risk extinction. The third screen is a must-have for any company looking to
develop an effective mobile strategy, one that will drive customers to become brand
champions."
The third screen - the mobile device - changes the rules entirely by creating a
complete 'untethered consumer', free from the constraints of traditional broadcast or
online communication, who can search on the move and share information with other
customers in real time. This new breed of the customer is in charge, they are plugged in,
always on and completely in control in a way that further leads to changes of fundamental
assumptions of marketing and customer service.Â
The company is angel funded by a consortium of investors based in India and Middle
East. Birdvision is now looking to raise USD 5 million in a pre-series A round.
About Birdvision
Founded in 2013 by Ansuman Dani, Birdvision is a pioneering Consumer Engagement &
Experience company with a team of over 40 technology evangelists working towards creating
future technologies that enables brands to converse better with their consumers.
Birdvision's Consumer Engagement & Experience technology platform delivers ROI to some of
the world's largest brands. The PaaS based multi-channel environment empowers brands
managers and marketers with tertiary data analytics in real time thus, enabling hyper
personalization of engagement. The platform also helps in progressive profiling of
customers thus, boosting lead generation and conversion significantly. With a host of
innovative solutions implemented, these programs not only help provide insights and
management dashboards enabling critical functions, but also help drive incremental revenue
for clients. Some of the brands they work with include Kotak, Pertonas, Abbott and Hager
amongst others.Â
Relevant URLS
http://birdvisiontech.com/ [http://birdvisiontech.com ]
http://www.adzfone.com
Â
For Further information, kindly contact:
Â
Abhishek Singh: abhishek.s@birdvision.in
Â
Jay Nadubath: Jay@jefferiesandbain.com / +91-9768123923
Â
Archana Surve: archana@jefferiesandbain.com / +91-9930453007
Â
Â
Birdvision
Enterprise Marketing Automation Company, Birdvision, Launches Pioneering Third Screen Technology 'Adzfone'
PUNE, India, December 11, 2015 /PRNewswire/ --
Ready to Think Outside the (Ad) box? Birdvision got the Secret to Successful B2B Ad
Engagement
Pune-based technology pioneer, Birdvision has launched Adzfone, a third screen
technology that will help marketers and brand managers to discern between their customers
and save marketing dollars. Adzfone is a SaaS (Software as a Service) based online product
that caters to B2B market. Since, its beta launch two months ago; the platform has
witnessed more than 10,000 registrations by different brands.
It facilitates businesses with unlimited real estate space, where they could upload
content (audio/video/brochure), and the content is just a missed call away from the
consumers. This analytics-driven output renders the business with an ultimate opportunity
to reach out to more and more people (across demographics) and gives access to unlimited
prospects.
Location-based marketing is going to be next thing
The first screen, television, revolutionized the way marketers reached consumers so
that a company could reach out to millions with a well-crafted and tested messages that
they totally controlled. The second screen; the personal computer, allowed companies to
interactively communicate and sell to their customers, quickly gaining customer feedback
and permitting customers to provide an input on the products or services being developed.
The third screen; the mobile device is a game changer. It enables customers to communicate
directly with each other and exchange information and opinions in real-time and on
location. The third screen revolution is about dramatic technological and behavioural
change.
Ansuman Dani, co-founder & CEO, Birdvision, says, "After a decade of research and over
a $100 million spent, Motorola launched the first cell phone in 1983 known as a 'brick'
phone that cost about $4,000. We have come a long way since then. Today, over 60% of the
world owns a cell phone. In India, there are 980.81 million mobile phone users of which
167.9 million owns a smartphone (Source: TRAI). Our mobile devices are indispensable,
which is why the third screen is quick; becoming the most important screen, Convergence of
trends in consumer behavior and technology has resulted in a migration to the 'third
screen' (after television and the computer). Cell phone technology allows users to access
content anywhere, at any time, creating extraordinary possibilities for tailored promotion
(for instance, reaching consumers in a store with the offer of coupons). Apps enable
advertisers to literally become part of the customer's phone. Mobile is the ultimate
social device. And if big and small brands don't understand how to engage their customers
there, they risk extinction. The third screen is a must-have for any company looking to
develop an effective mobile strategy, one that will drive customers to become brand
champions."
The third screen - the mobile device - changes the rules entirely by creating a
complete 'untethered consumer', free from the constraints of traditional broadcast or
online communication, who can search on the move and share information with other
customers in real time. This new breed of the customer is in charge, they are plugged in,
always on and completely in control in a way that further leads to changes of fundamental
assumptions of marketing and customer service.Â
The company is angel funded by a consortium of investors based in India and Middle
East. Birdvision is now looking to raise USD 5 million in a pre-series A round.
About Birdvision
Founded in 2013 by Ansuman Dani, Birdvision is a pioneering Consumer Engagement &
Experience company with a team of over 40 technology evangelists working towards creating
future technologies that enables brands to converse better with their consumers.
Birdvision's Consumer Engagement & Experience technology platform delivers ROI to some of
the world's largest brands. The PaaS based multi-channel environment empowers brands
managers and marketers with tertiary data analytics in real time thus, enabling hyper
personalization of engagement. The platform also helps in progressive profiling of
customers thus, boosting lead generation and conversion significantly. With a host of
innovative solutions implemented, these programs not only help provide insights and
management dashboards enabling critical functions, but also help drive incremental revenue
for clients. Some of the brands they work with include Kotak, Pertonas, Abbott and Hager
amongst others.Â
Relevant URLS
http://birdvisiontech.com/ [http://birdvisiontech.com ]
http://www.adzfone.com
Â
For Further information, kindly contact:
Â
Abhishek Singh: abhishek.s@birdvision.in
Â
Jay Nadubath: Jay@jefferiesandbain.com / +91-9768123923
Â
Archana Surve: archana@jefferiesandbain.com / +91-9930453007
Â
Â
Birdvision