Enterprise IT Professionals Must Become Digital Business Leaders

Enterprise IT Professionals Must Become Digital Business Leaders

LONDON, February 18, 2016 /PRNewswire/ --

    Leading Edge Forum (LEF) and Business Relationship Management Institute (BRMI) have
announced a new paper and framework for turning Enterprise IT professionals into Digital
Business leaders.

    The presence of technology innovation outside the walls of the firm is becoming
increasingly common. LEF has identified the top 100 current and emerging technologies in
areas such as cloud, SaaS, e-commerce, machine intelligence, and the internet of things.
Leveraging these capabilities requires IT professionals to think from the outside-in.

(Photo:
http://photos.prnewswire.com/prnh/20160216/333781 )

    "But Enterprise IT has always been among the most inside-out parts of the firm, as IT
professionals have needed to sustain a strong heads-down focus on complex internal systems,
applications, and processes. Making the transition from inside-out to outside-in is among
the most important challenges facing Enterprise IT today," said David Moschella, lead
paper author and LEF research director.

    In recent years, many firms have appointed Business Relationship Managers (BRMs) to
help Enterprise IT partner more effectively with their overall organization.
"Unfortunately, the effectiveness of these BRMs has often been undermined by a deeply
entrenched us versus them IT Services mindset," said BRMI co-founder Aleksandr Zhuk.

    To improve this situation, in recent years the LEF and BRMI have sought to raise the
game of the BRM function through a series of training programmes, accreditation, and
experience-based development workshops. Looking ahead, however, this type of internal
partnering-while still essential-is no longer sufficient. "Information Technology now
touches upon just about every aspect of the modern organization, and this expanding
digital mission is creating opportunities for BRMs to become true Digital Business Leaders
(DBL)," explained Moschella.

    By developing and mobilizing an elite cadre of DBLs, IT organizations can establish
and lead a community (ideally, a critical mass) of like-minded digital enthusiasts across
the firm. To stave off born digital rivals, every organization needs a place for
technology vision, innovation, experimentation, and learning. "Enterprise IT should be at
the centre of these efforts," added Zhuk.

    The differences between traditional BRM and emerging DBL are contrasted further in the
figure illustrated.

    Of course, no one can say how technology will evolve over the coming years, but for
those Enterprise IT professionals who can grow from Business Relationship Managers into
true Digital Business Leaders, the possibilities have never been greater. We are still in
the early stages of the advanced technology revolution, but this is where the next
generation of business leaders will first emerge.

    The Paper is available at:

https://leadingedgeforum.com/publication/turning-your-brms-into-digital-business-leaders/
[https://leadingedgeforum.com/publication/turning-your-brms-into-digital-business-leaders ]

       
         
        Contact Information: 
        Leading Edge Forum (LEF) 
        Kate Taylor 
        +44-(0)7884-476528 
        kate.taylor@leadingedgeforum.com  
        https://leadingedgeforum.com 
        Business Relationship Management Institute (BRMI) 
        BRMI Team 
        +1-888-848-3012 
        info@brminstitute.org 
        http://brminstitute.org 

     

    Photo:
    http://photos.prnewswire.com/prnh/20160216/333781

Photo:http://photos.prnewswire.com/prnh/20160216/333781
http://photoarchive.ap.org/
Photo:http://photos.prnewswire.com/prnh/20160216/333781
http://photoarchive.ap.org/
Leading Edge Forum (LEF)