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Cincopa Introduces Smart Video Heatmaps, Allowing Marketers to Create High Impact Video Content
Heatmap technology includes marketing automation integration, individual viewer analytics and customizable skins, boosting viewer engagement and maximizing marketing impact
TEL AVIV, Israel, August 9, 2016 /PRNewswire/ --
Cincopa [http://cincopa.com ], a high impact video technology company, announced today
the launch of Smart Video Heatmaps, providing website developers and marketers with the
ability to increase viewer engagement levels by leveraging traffic patterns and associated
data.
Cincopa's video heatmaps help marketers create high impact video content by providing
them with a deep understanding of how viewers interact with video, revealing aggregate
video stats within a selected time frame, total viewing time, unique views and impressions
graphs. Through this, marketers will be able to pinpoint the parts of the video that have
higher engagement or where exactly viewers drop off, enabling them to modify the content
accordingly.
Cincopa's Video Heatmaps features include:
- Individual Viewer Stats: The Livefeed provides detailed information on each
individual user that becomes engaged in watching a video on the site, including
location, view date, viewing time and email address. Furthermore, the individual
viewer analytics track how viewers engage with the video, showing number of views and
engagement rate change as users watch the video.
- Marketing Automation Tools Integration: Cincopa's Smart Video Heatmaps are synced with
marketing automation platforms, like Marketo, Pardot and Hubspot, to generate new
leads and nurture existing leads. This is also integrated with email marketing
automation, which sends the relevant video via email to the relevant viewer at the
right time.
- Skins: Cincopa offers over 100 skin types in different styles that are highly
customizable, allowing full control over video appearance and content.
The heatmap technology complements Cincopa's existing multimedia analytics for
podcasts, audio, photos and slideshows - creating an industry-leading, one-stop resource
to manage rich media sites.
"With video a must-have for websites, the next step is to go beyond standard video
metrics by providing actionable insights and feedback so that marketers can better
understand which videos more effectively engage users and why they are more impactful,"
said Oren Shmulevich, Founder and CEO of Cincopa. "Understanding how and why audiences
interact with video is the foundation for building high-impact video content."
About Cincopa Â
Cincopa is the industry's leading cloud-based video and multimedia platform. Cincopa
empowers businesses in 160 countries to achieve their company goals by empowering their
marketing, sales and corporate communications teams to use smart video, audio, sliders and
slideshows. With Cincopa customers can add video and multimedia to their websites in
minutes with several templates to choose from, create video portals and video galleries,
get real-time analytics without concern for security and delivery issues. For more
information, please visit cincopa.com [http://www.cincopa.com ]. Follow Cincopa on
Twitter: @Cincopa
Â
Cincopa Media Contact:Â
Â
Matthew Krieger Â
GKPRÂ
matthew@gkpr.com Â
+972-54-467-6950Â
Â
Cincopa
Cincopa Introduces Smart Video Heatmaps, Allowing Marketers to Create High Impact Video Content
Heatmap technology includes marketing automation integration, individual viewer analytics and customizable skins, boosting viewer engagement and maximizing marketing impact
TEL AVIV, Israel, August 9, 2016 /PRNewswire/ --
Cincopa [http://cincopa.com ], a high impact video technology company, announced today
the launch of Smart Video Heatmaps, providing website developers and marketers with the
ability to increase viewer engagement levels by leveraging traffic patterns and associated
data.
Cincopa's video heatmaps help marketers create high impact video content by providing
them with a deep understanding of how viewers interact with video, revealing aggregate
video stats within a selected time frame, total viewing time, unique views and impressions
graphs. Through this, marketers will be able to pinpoint the parts of the video that have
higher engagement or where exactly viewers drop off, enabling them to modify the content
accordingly.
Cincopa's Video Heatmaps features include:
- Individual Viewer Stats: The Livefeed provides detailed information on each
individual user that becomes engaged in watching a video on the site, including
location, view date, viewing time and email address. Furthermore, the individual
viewer analytics track how viewers engage with the video, showing number of views and
engagement rate change as users watch the video.
- Marketing Automation Tools Integration: Cincopa's Smart Video Heatmaps are synced with
marketing automation platforms, like Marketo, Pardot and Hubspot, to generate new
leads and nurture existing leads. This is also integrated with email marketing
automation, which sends the relevant video via email to the relevant viewer at the
right time.
- Skins: Cincopa offers over 100 skin types in different styles that are highly
customizable, allowing full control over video appearance and content.
The heatmap technology complements Cincopa's existing multimedia analytics for
podcasts, audio, photos and slideshows - creating an industry-leading, one-stop resource
to manage rich media sites.
"With video a must-have for websites, the next step is to go beyond standard video
metrics by providing actionable insights and feedback so that marketers can better
understand which videos more effectively engage users and why they are more impactful,"
said Oren Shmulevich, Founder and CEO of Cincopa. "Understanding how and why audiences
interact with video is the foundation for building high-impact video content."
About Cincopa Â
Cincopa is the industry's leading cloud-based video and multimedia platform. Cincopa
empowers businesses in 160 countries to achieve their company goals by empowering their
marketing, sales and corporate communications teams to use smart video, audio, sliders and
slideshows. With Cincopa customers can add video and multimedia to their websites in
minutes with several templates to choose from, create video portals and video galleries,
get real-time analytics without concern for security and delivery issues. For more
information, please visit cincopa.com [http://www.cincopa.com ]. Follow Cincopa on
Twitter: @Cincopa
Â
Cincopa Media Contact:Â
Â
Matthew Krieger Â
GKPRÂ
matthew@gkpr.com Â
+972-54-467-6950Â
Â
Cincopa