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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
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<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">As a Third Generation of Technology Emerges, Where is the Robotic Assisted Surgery Market Heading?</h1>
<h2 class="xn-hedline">Funding and investment create tremendous growth opportunities for robotic assisted technology, finds Frost & Sullivan's Transformational Health Team</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SANTA CLARA, Calif., Dec. 6, 2016</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">SANTA CLARA, Calif.</span>, <span class="xn-chron">Dec. 6, 2016</span> /PRNewswire/ -- Today, only 5 percent of U.S. surgery procedures are performed with a <b>robotic assisted surgical device (RASD)</b>. New market entrants are expanding the genre of surgical procedures currently available. Further, bundled payments could make robot-assisted surgical procedures more cost effective than conventional surgical techniques. Success, however, will not be achieved by simply selling base systems, but by creating sustainable business models.</p>
<p>
<b>Analysis of the Robotic Assisted Surgery Market</b> is part of Frost & Sullivan's <b>Advanced Medical Technologies</b> Growth Partnership Service program, which includes topics such as diagnostics and monitoring technologies, high-impact interventional and therapeutic technologies care, and healthcare business services transformation.</p>
<p>For complimentary access to more information on this research, please visit: <a href="http://frost.ly/154" rel="nofollow" target="_blank">http://frost.ly/154</a>
</p>
<p>
<a href="http://www.intuitivesurgical.com/" rel="nofollow" target="_blank">Intuitive Surgical, Inc.'s</a> sustainable business model and market performance over the past decade have enabled it to dominate the market. Myriad surgical robotic companies are hoping to emulate the success of the da Vinci Surgical System.</p>
<p>"CEOs must understand the obstacles Intuitive Surgical has faced and the successes it has achieved in the past 10 years. Clearly, growth strategies focused on sustainable business models combined with supply chain and service agreement revenue streams will be crucial to capture market share," said Transformational Health Senior Industry Analyst <b><span class="xn-person">Patrick Riley</span></b>. "As such, third-generation RASDs should come at a lower acquisition cost or be available to lease, demonstrate ROI in a bundled payment algorithm and be designed for specific surgical procedures or MS-DRG."</p>
<p>Investors and Wall Street have responded favorably to robotic assisted technology, making funds available for new market entrants to drive innovation. At the same time, high demand from surgeons is fueling industry growth. Specific surgical procedures such as prostatectomy, hysterectomy and inguinal hernia, in particular, offer an opportunity to acquire market share. As a result, RASD design is expected to evolve to meet the demand for one surgical procedure.</p>
<p>
<a href="http://www.aurismedical.com/" rel="nofollow" target="_blank">Auris Medical</a>, <a href="http://www.medtechglobal.com/" rel="nofollow" target="_blank">MedTech Global</a>, <a href="http://www.titanmedicalinc.com/" rel="nofollow" target="_blank">Titan Medical, Inc</a>., <a href="http://www.smith-nephew.com/" rel="nofollow" target="_blank">Smith & Nephew</a>, <a href="http://www.transenterix.com/" rel="nofollow" target="_blank">TransEnterix</a>, <a href="http://medrobotics.com/" rel="nofollow" target="_blank">Medrobotics</a>, <a href="http://www.verbsurgical.com/" rel="nofollow" target="_blank">Verb Surgical</a>, <a href="http://restorationrobotics.com/" rel="nofollow" target="_blank">Restoration Robotics</a>, <a href="https://www.virtualincision.com/" rel="nofollow" target="_blank">Virtual Incision Corporation</a>, and <a href="http://thinksurgical.com/" rel="nofollow" target="_blank">Think Surgical, Inc.</a> are new players in this dynamic market. <a href="http://www.omnils.com/" rel="nofollow" target="_blank">OMNIBotics</a> and <a href="http://www.stryker.com/" rel="nofollow" target="_blank">STRYKER-MAKO</a> are competing in the total hip and knee replacement sector.</p>
<p>"Robot-assisted surgery is on the precipice of becoming the standard of care in the U.S. for all surgical procedures or to be used exclusively for a few conventional surgical and low-risk operations that show the greatest potential for ROI and better outcomes. The future is today. Reimbursement changes as a result of the Affordable Care Act will weigh heavily in deciding the direction the (RASD) industry will take in the next three to five years. Whatever evolutionary step is involved, we will witness a paradigm shift in the medical practice of surgery of the same, if not greater, magnitude than witnessed with the development of anesthesia to ease the pain of surgery and antibiotics to treat post-surgical infections," states Riley.</p>
<p>
<b>About Frost & Sullivan</b>
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<p>Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. <a href="http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=Contact" rel="nofollow" target="_blank">Contact us: Start the discussion</a>
</p>
<p class="prntac">
<b>Analysis of the Robotic Assisted Surgery Market</b>
<br>K07B-54</p>
<p>Contact: <br>
<span class="xn-person">Mariana Fernandez</span>
<br>Corporate Communications – <span class="xn-location">North America</span>
<br>P: +54 (11) 4778.3540 <br>E: <a href="mailto:mariana.fernandez@frost.com" rel="nofollow" target="_blank">mariana.fernandez@frost.com</a>
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<h1 class="xn-hedline">As a Third Generation of Technology Emerges, Where is the Robotic Assisted Surgery Market Heading?</h1>
<h2 class="xn-hedline">Funding and investment create tremendous growth opportunities for robotic assisted technology, finds Frost & Sullivan's Transformational Health Team</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">SANTA CLARA, Calif., Dec. 6, 2016</p>
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<span class="xn-location">SANTA CLARA, Calif.</span>, <span class="xn-chron">Dec. 6, 2016</span> /PRNewswire/ -- Today, only 5 percent of U.S. surgery procedures are performed with a <b>robotic assisted surgical device (RASD)</b>. New market entrants are expanding the genre of surgical procedures currently available. Further, bundled payments could make robot-assisted surgical procedures more cost effective than conventional surgical techniques. Success, however, will not be achieved by simply selling base systems, but by creating sustainable business models.</p>
<p>
<b>Analysis of the Robotic Assisted Surgery Market</b> is part of Frost & Sullivan's <b>Advanced Medical Technologies</b> Growth Partnership Service program, which includes topics such as diagnostics and monitoring technologies, high-impact interventional and therapeutic technologies care, and healthcare business services transformation.</p>
<p>For complimentary access to more information on this research, please visit: <a href="http://frost.ly/154" rel="nofollow" target="_blank">http://frost.ly/154</a>
</p>
<p>
<a href="http://www.intuitivesurgical.com/" rel="nofollow" target="_blank">Intuitive Surgical, Inc.'s</a> sustainable business model and market performance over the past decade have enabled it to dominate the market. Myriad surgical robotic companies are hoping to emulate the success of the da Vinci Surgical System.</p>
<p>"CEOs must understand the obstacles Intuitive Surgical has faced and the successes it has achieved in the past 10 years. Clearly, growth strategies focused on sustainable business models combined with supply chain and service agreement revenue streams will be crucial to capture market share," said Transformational Health Senior Industry Analyst <b><span class="xn-person">Patrick Riley</span></b>. "As such, third-generation RASDs should come at a lower acquisition cost or be available to lease, demonstrate ROI in a bundled payment algorithm and be designed for specific surgical procedures or MS-DRG."</p>
<p>Investors and Wall Street have responded favorably to robotic assisted technology, making funds available for new market entrants to drive innovation. At the same time, high demand from surgeons is fueling industry growth. Specific surgical procedures such as prostatectomy, hysterectomy and inguinal hernia, in particular, offer an opportunity to acquire market share. As a result, RASD design is expected to evolve to meet the demand for one surgical procedure.</p>
<p>
<a href="http://www.aurismedical.com/" rel="nofollow" target="_blank">Auris Medical</a>, <a href="http://www.medtechglobal.com/" rel="nofollow" target="_blank">MedTech Global</a>, <a href="http://www.titanmedicalinc.com/" rel="nofollow" target="_blank">Titan Medical, Inc</a>., <a href="http://www.smith-nephew.com/" rel="nofollow" target="_blank">Smith & Nephew</a>, <a href="http://www.transenterix.com/" rel="nofollow" target="_blank">TransEnterix</a>, <a href="http://medrobotics.com/" rel="nofollow" target="_blank">Medrobotics</a>, <a href="http://www.verbsurgical.com/" rel="nofollow" target="_blank">Verb Surgical</a>, <a href="http://restorationrobotics.com/" rel="nofollow" target="_blank">Restoration Robotics</a>, <a href="https://www.virtualincision.com/" rel="nofollow" target="_blank">Virtual Incision Corporation</a>, and <a href="http://thinksurgical.com/" rel="nofollow" target="_blank">Think Surgical, Inc.</a> are new players in this dynamic market. <a href="http://www.omnils.com/" rel="nofollow" target="_blank">OMNIBotics</a> and <a href="http://www.stryker.com/" rel="nofollow" target="_blank">STRYKER-MAKO</a> are competing in the total hip and knee replacement sector.</p>
<p>"Robot-assisted surgery is on the precipice of becoming the standard of care in the U.S. for all surgical procedures or to be used exclusively for a few conventional surgical and low-risk operations that show the greatest potential for ROI and better outcomes. The future is today. Reimbursement changes as a result of the Affordable Care Act will weigh heavily in deciding the direction the (RASD) industry will take in the next three to five years. Whatever evolutionary step is involved, we will witness a paradigm shift in the medical practice of surgery of the same, if not greater, magnitude than witnessed with the development of anesthesia to ease the pain of surgery and antibiotics to treat post-surgical infections," states Riley.</p>
<p>
<b>About Frost & Sullivan</b>
</p>
<p>Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. <a href="http://www.frost.com/prod/servlet/register-form.pag?refpage=http%3A//www.frost.com/prod/servlet/frost-home.pag&SRC=Contact" rel="nofollow" target="_blank">Contact us: Start the discussion</a>
</p>
<p class="prntac">
<b>Analysis of the Robotic Assisted Surgery Market</b>
<br>K07B-54</p>
<p>Contact: <br>
<span class="xn-person">Mariana Fernandez</span>
<br>Corporate Communications – <span class="xn-location">North America</span>
<br>P: +54 (11) 4778.3540 <br>E: <a href="mailto:mariana.fernandez@frost.com" rel="nofollow" target="_blank">mariana.fernandez@frost.com</a>
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<p>SOURCE Frost & Sullivan</p>
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