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<HTML>
<HEAD>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: Helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: Helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: Helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: Helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: Helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: Helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: Helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: Helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: Helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: Helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</HEAD>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
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<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: Helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: Helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: Helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
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font-size:8pt;
font-family:"Arial";
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Panasonic LinkRay™ Technology Enhances Visitor Experience at Petersen Automotive Museum</h1>
<h2 class="xn-hedline">First U.S.-based museum installation of LinkRay™ enables L.A. automotive museum to share timely, personalized content on guests' smartphones</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">ORLANDO, Fla., June 15, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">ORLANDO, Fla.</span>, <span class="xn-chron">June 15, 2017</span> /PRNewswire/ -- Panasonic Corporation of <span class="xn-location">North America</span> is pleased to announce the first U.S.-based museum implementation of LinkRay™ technology in a pilot program at the Petersen Automotive Museum in <span class="xn-location">Los Angeles, CA.</span> The museum utilizes LinkRay along with Panasonic interactive displays, projectors and video wall to provide an enhanced experience for museum-goers of all ages. </p>
<p>"The Petersen Automotive Museum is an iconic institution, with rare automobile exhibits set in a high-tech environment," said Panasonic's Professional Imaging & Visual Systems SVP John Baisley. "The museum was an ideal partner to work with to launch LinkRay since they already had our projectors and displays in place. They can now offer their visitors a unique, engaging museum experience, with options that go well beyond the exhibits on display." </p>
<p>A new approach to digital signage, Panasonic's LinkRay is a proprietary visible light communication technology, which enables smartphones with a dedicated app to access information emitted in signals from LED transmitters. Select Panasonic displays (SF1 series), as well as LED signboards, conventional posters backlit by LED lights, and LED spot lights, are able to transmit information to a mobile device with a LinkRay-enabled app installed. The LinkRay technology is embedded in the free Petersen Automotive Museum App, and enables access to a variety of activities from buying tickets to future exhibit special offers. </p>
<p>"The museum industry saw a 10% drop in attendance in 2015, and we all were looking for ways to improve our visitors' experience," said <span class="xn-person">Adam Langsbard</span>, Chief Marketing Officer of the Petersen Automotive Museum. "We turned to Panasonic, who was already our technology partner, to help us better engage with general audiences – especially millennials. Their new LinkRay technology was an exciting option because it was innovative and cost-effective. Plus, we could be the first museum to offer it in the U.S. – we jumped at that opportunity."</p>
<p>LinkRay allows a large number of people to learn more about an exhibit or environment using their mobile phones. Information sent to the user can be web-based, audio or video files, and can even be translated into users' native language. Content is accessed via LinkRay using the smartphone camera, not Bluetooth, and is available for viewing at a later time.</p>
<p>The Panasonic equipment currently installed at the Petersen Museum includes 47 Panasonic projectors (PT-RZ670, PT-DZ870, and PT-DZ780) and 16 professional displays (TH-98LQ70, TH-80LF50, TH-70LF50, TH-55SF1HU, and TH-55LF80).</p>
<p>LinkRay app is available for iPhone and Android devices.</p>
<p>
<b>InfoComm 2017 takes place <span class="xn-chron">June 14</span></b><b>–</b><b>16, 2017, at the <span class="xn-location">Orange County</span> Convention Center, <span class="xn-location">Orlando</span>. For more information on Panasonic solutions for business, please visit the Panasonic booth #1301 or our website at </b><a href="http://us.panasonic.com/business-solutions" rel="nofollow" target="_blank"><b>http://us.panasonic.com/business-solutions</b></a>
</p>
<p>
<b>Panasonic Media Entertainment Company <br>
</b>Panasonic Media Entertainment Company specializes in creating technology solutions for the entertainment, integrated resorts, sports, and professional AV markets including house of worship, education, broadcast and cinema. The company's customized systems and technologies incorporate high-performance projectors and professional displays; large screen LED video displays; broadcast, cinema and pro video equipment; professional audio systems, and energy-saving lighting equipment. A division of Panasonic Corporation of <span class="xn-location">North America</span>, Panasonic Media Entertainment Company is based in <span class="xn-location">Newark, NJ</span>, with offices in <span class="xn-location">Denver, CO</span>; <span class="xn-location">Los Angeles, CA</span>; <span class="xn-location">Orlando, FL</span>; and <span class="xn-location">Coppell, TX.</span>
</p>
<p>
<b>About Panasonic Corporation of <span class="xn-location">North America</span></b>
<br>
<span class="xn-location">Newark, NJ</span>-based Panasonic Corporation of <span class="xn-location">North America</span> is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of <span class="xn-location">Osaka, Japan</span>-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic's ideas and innovations: <a href="https://panasonicmovesus.com/blog/" rel="nofollow" target="_blank">https://panasonicmovesus.com/blog</a>
</p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
</div>
<p>SOURCE Panasonic Corporation of <span class="xn-location">North America</span>
</p>
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<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=NY17179&Transmission_Id=201706150855PR_NEWS_USPR_____NY17179&DateId=20170615" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Panasonic: Jim Reilly, jim.reilly@us.panasonic.com; Betsy Boesel Sagges, betsy.sagges@us.panasonic.com; Petersen Automotive Museum: General Information: info@petersen.org; Media Requests:Nikki@kahnmedia.com <br>
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<p>Web Site: <a class="release-link" href="http://www.panasonic.com" target="_newbrowser">http://www.panasonic.com</a>
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<h1 class="xn-hedline">Panasonic LinkRay™ Technology Enhances Visitor Experience at Petersen Automotive Museum</h1>
<h2 class="xn-hedline">First U.S.-based museum installation of LinkRay™ enables L.A. automotive museum to share timely, personalized content on guests' smartphones</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">ORLANDO, Fla., June 15, 2017</p>
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<p>
<span class="xn-location">ORLANDO, Fla.</span>, <span class="xn-chron">June 15, 2017</span> /PRNewswire/ -- Panasonic Corporation of <span class="xn-location">North America</span> is pleased to announce the first U.S.-based museum implementation of LinkRay™ technology in a pilot program at the Petersen Automotive Museum in <span class="xn-location">Los Angeles, CA.</span> The museum utilizes LinkRay along with Panasonic interactive displays, projectors and video wall to provide an enhanced experience for museum-goers of all ages. </p>
<p>"The Petersen Automotive Museum is an iconic institution, with rare automobile exhibits set in a high-tech environment," said Panasonic's Professional Imaging & Visual Systems SVP John Baisley. "The museum was an ideal partner to work with to launch LinkRay since they already had our projectors and displays in place. They can now offer their visitors a unique, engaging museum experience, with options that go well beyond the exhibits on display." </p>
<p>A new approach to digital signage, Panasonic's LinkRay is a proprietary visible light communication technology, which enables smartphones with a dedicated app to access information emitted in signals from LED transmitters. Select Panasonic displays (SF1 series), as well as LED signboards, conventional posters backlit by LED lights, and LED spot lights, are able to transmit information to a mobile device with a LinkRay-enabled app installed. The LinkRay technology is embedded in the free Petersen Automotive Museum App, and enables access to a variety of activities from buying tickets to future exhibit special offers. </p>
<p>"The museum industry saw a 10% drop in attendance in 2015, and we all were looking for ways to improve our visitors' experience," said <span class="xn-person">Adam Langsbard</span>, Chief Marketing Officer of the Petersen Automotive Museum. "We turned to Panasonic, who was already our technology partner, to help us better engage with general audiences – especially millennials. Their new LinkRay technology was an exciting option because it was innovative and cost-effective. Plus, we could be the first museum to offer it in the U.S. – we jumped at that opportunity."</p>
<p>LinkRay allows a large number of people to learn more about an exhibit or environment using their mobile phones. Information sent to the user can be web-based, audio or video files, and can even be translated into users' native language. Content is accessed via LinkRay using the smartphone camera, not Bluetooth, and is available for viewing at a later time.</p>
<p>The Panasonic equipment currently installed at the Petersen Museum includes 47 Panasonic projectors (PT-RZ670, PT-DZ870, and PT-DZ780) and 16 professional displays (TH-98LQ70, TH-80LF50, TH-70LF50, TH-55SF1HU, and TH-55LF80).</p>
<p>LinkRay app is available for iPhone and Android devices.</p>
<p>
<b>InfoComm 2017 takes place <span class="xn-chron">June 14</span></b><b>–</b><b>16, 2017, at the <span class="xn-location">Orange County</span> Convention Center, <span class="xn-location">Orlando</span>. For more information on Panasonic solutions for business, please visit the Panasonic booth #1301 or our website at </b><a href="http://us.panasonic.com/business-solutions" rel="nofollow" target="_blank"><b>http://us.panasonic.com/business-solutions</b></a>
</p>
<p>
<b>Panasonic Media Entertainment Company <br>
</b>Panasonic Media Entertainment Company specializes in creating technology solutions for the entertainment, integrated resorts, sports, and professional AV markets including house of worship, education, broadcast and cinema. The company's customized systems and technologies incorporate high-performance projectors and professional displays; large screen LED video displays; broadcast, cinema and pro video equipment; professional audio systems, and energy-saving lighting equipment. A division of Panasonic Corporation of <span class="xn-location">North America</span>, Panasonic Media Entertainment Company is based in <span class="xn-location">Newark, NJ</span>, with offices in <span class="xn-location">Denver, CO</span>; <span class="xn-location">Los Angeles, CA</span>; <span class="xn-location">Orlando, FL</span>; and <span class="xn-location">Coppell, TX.</span>
</p>
<p>
<b>About Panasonic Corporation of <span class="xn-location">North America</span></b>
<br>
<span class="xn-location">Newark, NJ</span>-based Panasonic Corporation of <span class="xn-location">North America</span> is a leading technology partner and integrator to businesses, government agencies and consumers across the region. The company is the principal North American subsidiary of <span class="xn-location">Osaka, Japan</span>-based Panasonic Corporation and the hub of Panasonic's U.S. branding, marketing, sales, service and R&D operations. Panasonic was featured in Fortune Magazine's 2016 ranking of 50 companies that are changing the world and doing well by doing good. Specifically cited were its smart and sustainable technologies, including its contributions to smart cities and the electric vehicle revolution. Learn more about Panasonic's ideas and innovations: <a href="https://panasonicmovesus.com/blog/" rel="nofollow" target="_blank">https://panasonicmovesus.com/blog</a>
</p>
<div class="PRN_ImbeddedAssetReference" id="DivAssetPlaceHolder2">
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<p>SOURCE Panasonic Corporation of <span class="xn-location">North America</span>
</p>
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<img alt="" src="https://rt.prnewswire.com/rt.gif?NewsItemId=NY17179&Transmission_Id=201706150855PR_NEWS_USPR_____NY17179&DateId=20170615" style="border:0px; width:1px; height:1px;" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>CONTACT: Panasonic: Jim Reilly, jim.reilly@us.panasonic.com; Betsy Boesel Sagges, betsy.sagges@us.panasonic.com; Petersen Automotive Museum: General Information: info@petersen.org; Media Requests:Nikki@kahnmedia.com <br>
</p>
<p>Web Site: <a class="release-link" href="http://www.panasonic.com" target="_newbrowser">http://www.panasonic.com</a>
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