Sony's New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens

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SySAdmin
Posted
September 12, 2017
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988

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Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">

<h1 class="xn-hedline">Sony's New RX10 IV Combines Lightning Fast AF and 24 fps Continuous Shooting with Versatile 24-600mm F2.4-F4 Zoom Lens</h1>

<h2 class="xn-hedline">- World's Fastest1 AF Speed, 24 fps2 Continuous Shooting with full AF/AE tracking</h2>

<h2 class="xn-hedline">- 315 focal-plane phase-detection AF points covering approx. 65% of the frame</h2>

<h2 class="xn-hedline">- ZEISS&reg; Vario-Sonnar T* 24-600mm3 F2.4-F4 Large Aperture, High Magnification Zoom Lens</h2>

<h2 class="xn-hedline">- 4K4 Movie Recording with full pixel readout without pixel binning</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">NEW YORK, Sept. 12, 2017</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>
<span class="xn-location">NEW YORK</span>, <span class="xn-chron">Sept. 12, 2017</span> /PRNewswire/ --&nbsp;Sony &ndash; a worldwide leader in digital imaging and the world's largest image sensor manufacturer &ndash; has today announced the new flagship model in its acclaimed Cyber-shot&reg; RX10 series, the RX10 IV(model DSC-RX10M4).</p>

   

<p>Featuring the world's fastest<sup>1</sup> AF acquisition time of 0.03 seconds<sup>5</sup> and up to 24 fps continuous shooting<sup>2</sup> with full AF/AE tracking, 315 phase-detection AF points that rivals those the fastest professional interchangeable lens cameras and an exceptionally versatile 24-600mm<sup>3</sup> F2.4-F4 ZEISS&reg; Vario-Sonnar T* lens, the new RX10 IV model delivers an unmatched combination of mobility and speed for imaging enthusiasts and professionals looking for the ultimate 'all-in-one' solution.&nbsp; </p>

<p>The impressive RX10 IV camera is equipped with a latest 1.0-type 20.1 MP<sup>6</sup> Exmor RS CMOS stacked image sensor&nbsp;with DRAM chip along with a powerful BIONZ X&trade; image processor and front-end LSI.&nbsp; These key components all work together to maximize overall speed of operation and performance, ultimately ensuring the highest possible image and video quality throughout the entire range of the 24-600mm<sup>3</sup> lens.&nbsp; </p>

<p>"Our customers have been asking for an RX10 series camera with Sony's latest innovations in AF performance, and we've delivered with the RX10 IV model," said <span class="xn-person">Neal Manowitz</span>, Vice President of Digital Imaging at Sony Electronics.&nbsp; "With its unmatched combination of AF speed and tracking, continuous shooting performance, extensive range of up to 600mm and outstanding video quality, the RX10 IV delivers more flexibility in a singular package than anything else in market.&nbsp; It is perhaps the most versatile 'all in one' camera that Sony has ever created, offering a seemingly endless amount of creative possibilities for photographers and videographers." </p>

<p>
<b>Fast Focusing, Fast Shooting <br>
</b>A first for Sony's RX10 series of cameras, the new RX10 IV model features a Fast Hybrid AF system that combines the respective advantages of 315 phase-detection AF points covering approximately 65% of the sensor and contrast-detection AF to ultimately enable the camera to lock focus in as little as 0.03 seconds<sup>5</sup>.&nbsp; This high speed focusing complements the extensive 24-600mm<sup>3</sup> range of the lens, ensuring all subjects can be captured with precise detail and clarity.</p>

<p>Additionally, for the first time in a Cyber-shot camera, the RX10 IV model employs High-density Tracking AF technology.&nbsp; This advanced technology, which had only been previously available in a select few of Sony's acclaimed line of <b>α</b> interchangeable lens cameras, &nbsp;concentrates AF points around a subject to improve tracking and focus accuracy, allowing even the most unpredictable subjects including fast-moving athletes and birds in flight to be captured with ease. </p>

<p>Other AF improvements in the new RX10 IV camera include an enhanced version of the popular Eye AF, Touch Focus and Focus Range Limiter<sup>7</sup>.&nbsp; AF-ON setting is also assignable, as well as multiple AF modes including AF-S, AF-C and AF-A, which can be easily adjusted based on user preferences and shooting situations. </p>

<p>An ideal complement to the AF system, the RX10 IV offers continuous high-speed shooting at up to 24 fps<sup>2</sup> with full AF/AE tracking, with an impressive buffer limit of up to 249 images<sup>8</sup>.&nbsp; With the significant improvements in processing power for the new camera, EVF display lag during continuous shooting has been substantially reduced, allowing shooters to capture the decisive moment with ultimate confidence.&nbsp; Also, for convenience during image playback, continuously shot images can be displayed in groups instead of individual shots.</p>

<p>The RX10 IV also has a high speed Anti-Distortion Shutter (maximum shutter speed of up to 1/32000 second) that reduces the "rolling shutter" effect commonly experienced with fast moving subjects, and can shoot completely silently in all modes, including continuous high speed shooting, when electronic shutter is engaged.&nbsp; A mechanical shutter mode is also available as well if required by the user.&nbsp; </p>

<p>
<b>ZEISS&reg; Vario-Sonnar T* 24-600mm F2.4-F4 Lens<br>
</b>The 24-600mm<i><sup>3</sup></i> ZEISS&reg; Vario-Sonnar T* lens on the Cyber-shot RX10 IV camera features a large maximum aperture of F2.4-F4.0,&nbsp; helping it achieve outstanding image quality throughout the entire zoom range, all the way up to ultra-telephoto.&nbsp; It includes a super ED (extra-low dispersion) glass element and ED aspherical lenses to minimize chromatic aberration, and ZEISS&reg; T* Coating to minimize flare and ghosting. </p>

<p>The lens also has built-in Optical SteadyShot&trade; image stabilization that helps to reduce camera shake and image blur.&nbsp; When the feature is activated, it is equivalent to an approximate 4.5 steps shutter speed improvement.&nbsp; </p>

<p>Additionally, with a minimum focusing distance of 72 cm (2.36 ft) and 0.49x maximum magnification at a fully extended 600mm, the lens is capable of producing amazingly detailed tele-macro images.&nbsp; </p>

<p>
<b>Professional Video Capture<br>
</b>The new RX10 IV model becomes the latest Cyber-shot RX camera to offer the advantages of 4K (QFHD 3840 x 2160) movie recording, with its Fast Hybrid AF system realizing about 2x faster focusing speed compared to the RX10 III.&nbsp; </p>

<p>In 4K mode, the new RX10 IV utilizes full pixel readout without pixel binning, capturing approximately 1.7x more information than is required for 4K movie output to ensure that all the finest details are captured accurately.&nbsp; The camera utilizes the XAVC S&trade;<sup>9</sup> codec, recording video at a high data rate of up to 100 Mbps depending on shooting mode.&nbsp; Users have the option of shooting at either 24p or 30p in 4K mode (100 Mbps), or in frame rates of up to 120p in Full HD mode.&nbsp; </p>

<p>The new camera also has a variety of other professional caliber video features including Picture Profile, S-Log3/S-Gamut3, Gamma Display Assist, Proxy recording, Time Code / User Bit and more, as well as input for external microphone and output for headphone monitoring.</p>

<p>Super slow motion<sup>10</sup> video recording is also available, with an extended duration of about 4 seconds (in quality priority mode) and 7 seconds (in shoot time priority).&nbsp; This unique feature gives users the ability to choose among 960fps, 480fps and 240 fps frame rates and among 60p, 30p and 24p playback formats<sup>11</sup>. </p>

<p>
<b>Upgraded Operation and Customization <br>
</b>The new RX10 IV features Sony's latest 3.0-type 1.44M dot tiltable LCD screen with Touch Focus and Touch Pad function &ndash; another first for Cyber-shot RX series &ndash; for quick and smooth focusing operation, and WhiteMagic&trade; technology, ensuring that LCD viewing is bright and clear in even the harshest outdoor lighting conditions.&nbsp; Additionally, it is equipped with an approx. 2.35M dot high-contrast XGA OLED Tru-Finder&trade;, ensuring true-to-life image preview and playback functionality. Triple lens rings for aperture, zoom and focus are also available, with a completely quiet, smooth option for the aperture ring that is ideal for video shooters. </p>

<p>To enhance customization, "My Menu" functionality has been added, allowing up to 30 frequently used menu items to be custom registered.&nbsp;&nbsp; Menus are color coded for easier recognition and navigation, and a new Movie Settings menu has been introduced to improve the overall video shooting experience.&nbsp; </p>

<p>The RX10 IV is also dust and moisture resistant<sup>12</sup>, and Wi-Fi<sup>&reg;</sup><sup>,</sup> NFC&trade; and Bluetooth&reg; compatible.&nbsp; </p>

<p>
<b>Pricing and Availability<br>
</b>The new Sony Cyber-shot RX10 IV camera will ship in October for about <span class="xn-money">$1,700</span> US and <span class="xn-money">$2,200</span> CA.&nbsp; </p>

<p>The new cameras and all compatible accessories will be sold at a variety of Sony authorized dealers throughout North America.&nbsp; More product information can be found <a href="https://www.sony.com/electronics/cyber-shot-compact-cameras/dsc-rx10m4" rel="nofollow" target="_blank">HERE</a>. </p>

<p>A variety of exclusive stories and exciting new content shot with the new RX10 IV cameras and other high-end Sony imaging products can also be found at <a href="http://www.alphauniverse.com/" rel="nofollow" target="_blank">http://www.alphauniverse.com</a> , Sony's community site built to educate, inspire and showcase all fans and customers of Sony imaging products. &nbsp;A full gallery of images from the camera can also be found <a href="https://www.sony.net/Products/di_photo-gallery/" rel="nofollow" target="_blank">HERE</a>.</p>

<p>Notes to Editors:</p>

<ol type="1">

<li>Among fixed lens digital cameras with 1.0-type sensor. As of <span class="xn-chron">September 2017</span> press release, based on Sony research.
</li>
<li>With "Continuous shooting mode: Hi".
</li>
<li>35mm equivalent
</li>
<li>3,840 x 2,160 pixels
</li>
<li>CIPA standard, internal measurement, at f=8.8mm (wide-end), EV6.8, Program Auto, Focus mode: AF-A, AF area: Center
</li>
<li>Approx. effective MP
</li>
<li>Only when 35mm-equivalent focal length is within 150-600mm range
</li>
<li>With "Continuous shooting mode: Hi" and "Image quality: Fine
</li>
<li>A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps.
</li>
<li>Sound cannot be recorded. A class 10 or higher SDHC/SDXC memory card is required.
</li>
<li>In NSTC mode. Switch between NTSC and PAL using the menu.
</li>
<li>Not guaranteed to be 100% dust and moisture proof.</li>
</ol>

<p>&nbsp;</p>

<p id="PURL">View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/sonys-new-rx10-iv-combines-lightning-fast-af-and-24-fps-continuous-shooting-with-versatile-24-600mm-f24-f4-zoom-lens-300518003.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/sonys-new-rx10-iv-combines-lightning-fast-af-and-24-fps-continuous-shooting-with-versatile-24-600mm-f24-f4-zoom-lens-300518003.html</a>
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<p>SOURCE  Sony Electronics</p>

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<p>CONTACT: Matt Parnell, Sony Electronics Inc., matt.parnell@am.sony.com <br>
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