Branch Announces the Mobile Industry's First People-based Attribution Engine
Poster: SySAdmin
Posted on December 12, 2017 at 12:07:01 PM
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
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.xn-newslines .xn-dateline{
display:none;
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/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
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table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</head>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
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<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
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span.prnews_span
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font-size:8pt;
font-family:"Arial";
color:black;
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a.prnews_a
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li.prnews_li
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<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Branch Announces the Mobile Industry's First People-based Attribution Engine</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Branch's new People-based Attribution platform unifies mobile attribution across the silos of web, social platforms, and native apps.</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">PALO ALTO, Calif., Dec. 12, 2017</p>
</div>
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<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">PALO ALTO, Calif.</span>, <span class="xn-chron">Dec. 12, 2017</span> /PRNewswire/ -- Branch (<a href="https://branch.io/" rel="nofollow" target="_blank">https://branch.io</a>), the linking infrastructure for the world's leading mobile brands, has unveiled People-based Attribution, an attribution platform that, for the first time, can effectively measure conversions through the complex user journey across both web and mobile apps.</p>
<p>The rise of mobile products and platforms has fragmented user experience and measurement. This creates significant challenges for brands to accurately attribute the performance of marketing campaigns, which results in suboptimal distribution of campaign spend. Furthermore, large platforms have started to leverage in-app browsers to drive user engagement inside apps — an average mobile user will regularly engage with four or five different browsers. This creates a less-than-ideal user experience because each in-app browser requires the user to login to assume their identity, as cookies are different from browser to browser. </p>
<p>To further complicate things, the native app leverages a completely different technology for identity management. This fragmented ecosystem has rendered it impossible for brands to piece together the complete digital journey of their users, because that requires the user to log in across every browser along the way. </p>
<p>Branch solves the problem by providing an attribution engine powered by an identity graph that unifies the fragmentation across different browsers and apps. With the most advanced deep linking technology that bridges the user experience across channels and platforms, and with over 30,000 mobile apps using the platform, Branch has achieved a scale where nearly every mobile device across the globe interacts with Branch links on a monthly basis. This has allowed the company to build a deterministic identity graph that unifies fragmentation across digital silos. Today, Branch is introducing the industry's first-ever mobile attribution engine powered by this identity graph, giving unprecedented insight into the multi-stage, cross-platform customer journey, allowing brands to track and attribute the full impact of their marketing campaigns or product features. </p>
<p>"With the meteoric rise in popularity of native mobile apps, businesses have had an incredibly difficult time bridging the divide from social platforms, to mobile browsers, to native apps, from both user experience and user measurement perspectives. Branch links were created to address this pain point, offering a contextual experience as a user transitions from mobile web to app," said <span class="xn-person">Alex Austin</span>, CEO and co-founder of Branch. "Today is a historic day, <span id="spanHghlt8071">one</span> in which we leverage the scale of Branch's identity data to solve the most pressing issue facing measurement: platform fragmentation. The future of mobile attribution is here. With People-based Attribution, brands can correctly attribute direct or organic traffic back to their campaigns. We enable businesses to measure people, not cookies." </p>
<p>People-based Attribution is immediately available for all existing and new businesses. To learn more: </p>
<ul type="disc">
<li>Read the announcement blog for more details: <a href="http://blog.branch.io/announcing-the-industrys-first-people-based-attribution-engine" rel="nofollow" target="_blank"><span id="spanHghltba78">Branch Announces People-based Attribution</span></a>
</li>
<li>Request a demo: <a href="https://www2.branch.io/request-a-demo/" rel="nofollow" target="_blank">https://www2.branch.io/request-a-demo</a>
</li>
<li>Sign up and start linking right now: <a href="https://dashboard.branch.io/" rel="nofollow" target="_blank"><span id="spanHghlt9c0d">https://dashboard.branch.io</span></a>
</li>
</ul>
<p>
<b>About Branch</b> (<a href="https://branch.io/" rel="nofollow" target="_blank">https://branch.io</a>):</p>
<p>Branch provides the leading mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch powers linking for over 2.5 billion monthly users across the globe, and is a trusted solution for over 30,000 apps—including Airbnb, BuzzFeed, Pinterest, Tinder, Yelp, and many more—to grow and stay engaged with their mobile audiences.</p>
<p>
<b>Press Contact:</b>
<br>
<span class="xn-person">Stella Ju</span>
<br>
<a href="mailto:press@branch.io" rel="nofollow" target="_blank">press@branch.io</a> <br>(650) 209-6461</p>
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<p>SOURCE Branch</p>
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<p>Web Site: <a class="release-link" href="http://www.branch.io" target="_newbrowser">http://www.branch.io</a>
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* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
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font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
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* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
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.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
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* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
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line-height: 150%;
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padding-bottom: 20px;
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text-align: left;
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/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
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* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
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/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
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* @theme footer
*/
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background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
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/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
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color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
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margin: 0 10px;
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/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
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line-height: 100% !important;
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/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
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line-height: 100% !important;
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/* ======== Header Styles ======== */
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/**
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<h1 class="xn-hedline">Branch Announces the Mobile Industry's First People-based Attribution Engine</h1>
<div id="enrcontainer"></div>
<h2 class="xn-hedline">Branch's new People-based Attribution platform unifies mobile attribution across the silos of web, social platforms, and native apps.</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">PALO ALTO, Calif., Dec. 12, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="right" id="playercontainer"> </span><span class="xn-location">PALO ALTO, Calif.</span>, <span class="xn-chron">Dec. 12, 2017</span> /PRNewswire/ -- Branch (<a href="https://branch.io/" rel="nofollow" target="_blank">https://branch.io</a>), the linking infrastructure for the world's leading mobile brands, has unveiled People-based Attribution, an attribution platform that, for the first time, can effectively measure conversions through the complex user journey across both web and mobile apps.</p>
<p>The rise of mobile products and platforms has fragmented user experience and measurement. This creates significant challenges for brands to accurately attribute the performance of marketing campaigns, which results in suboptimal distribution of campaign spend. Furthermore, large platforms have started to leverage in-app browsers to drive user engagement inside apps — an average mobile user will regularly engage with four or five different browsers. This creates a less-than-ideal user experience because each in-app browser requires the user to login to assume their identity, as cookies are different from browser to browser. </p>
<p>To further complicate things, the native app leverages a completely different technology for identity management. This fragmented ecosystem has rendered it impossible for brands to piece together the complete digital journey of their users, because that requires the user to log in across every browser along the way. </p>
<p>Branch solves the problem by providing an attribution engine powered by an identity graph that unifies the fragmentation across different browsers and apps. With the most advanced deep linking technology that bridges the user experience across channels and platforms, and with over 30,000 mobile apps using the platform, Branch has achieved a scale where nearly every mobile device across the globe interacts with Branch links on a monthly basis. This has allowed the company to build a deterministic identity graph that unifies fragmentation across digital silos. Today, Branch is introducing the industry's first-ever mobile attribution engine powered by this identity graph, giving unprecedented insight into the multi-stage, cross-platform customer journey, allowing brands to track and attribute the full impact of their marketing campaigns or product features. </p>
<p>"With the meteoric rise in popularity of native mobile apps, businesses have had an incredibly difficult time bridging the divide from social platforms, to mobile browsers, to native apps, from both user experience and user measurement perspectives. Branch links were created to address this pain point, offering a contextual experience as a user transitions from mobile web to app," said <span class="xn-person">Alex Austin</span>, CEO and co-founder of Branch. "Today is a historic day, <span id="spanHghlt8071">one</span> in which we leverage the scale of Branch's identity data to solve the most pressing issue facing measurement: platform fragmentation. The future of mobile attribution is here. With People-based Attribution, brands can correctly attribute direct or organic traffic back to their campaigns. We enable businesses to measure people, not cookies." </p>
<p>People-based Attribution is immediately available for all existing and new businesses. To learn more: </p>
<ul type="disc">
<li>Read the announcement blog for more details: <a href="http://blog.branch.io/announcing-the-industrys-first-people-based-attribution-engine" rel="nofollow" target="_blank"><span id="spanHghltba78">Branch Announces People-based Attribution</span></a>
</li>
<li>Request a demo: <a href="https://www2.branch.io/request-a-demo/" rel="nofollow" target="_blank">https://www2.branch.io/request-a-demo</a>
</li>
<li>Sign up and start linking right now: <a href="https://dashboard.branch.io/" rel="nofollow" target="_blank"><span id="spanHghlt9c0d">https://dashboard.branch.io</span></a>
</li>
</ul>
<p>
<b>About Branch</b> (<a href="https://branch.io/" rel="nofollow" target="_blank">https://branch.io</a>):</p>
<p>Branch provides the leading mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch powers linking for over 2.5 billion monthly users across the globe, and is a trusted solution for over 30,000 apps—including Airbnb, BuzzFeed, Pinterest, Tinder, Yelp, and many more—to grow and stay engaged with their mobile audiences.</p>
<p>
<b>Press Contact:</b>
<br>
<span class="xn-person">Stella Ju</span>
<br>
<a href="mailto:press@branch.io" rel="nofollow" target="_blank">press@branch.io</a> <br>(650) 209-6461</p>
<p> </p>
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<p>SOURCE Branch</p>
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<p>Web Site: <a class="release-link" href="http://www.branch.io" target="_newbrowser">http://www.branch.io</a>
<br>
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