Page All:
Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
.xn-newslines .xn-distributor{
display:none;
}
.xn-newslines .xn-dateline{
display:none;
}
/* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
#outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
.ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
.ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */
/* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
body{margin: 0; padding: 0;}
img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
table{border-collapse: collapse !important;}
body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}
/* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */
/* ========== Page Styles ========== */
#bodyCell{padding: 20px;}
#templateContainer{
width: 600px;
background-color: #ffffff;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
body, #bodyTable{
background-color: #DEE0E2;
}
/**
* @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
* @theme page
*/
#bodyCell{
border-top: 4px solid #BBBBBB;
}
/**
* @tip Set the border for your email.
*/
#templateContainer{
border: 1px solid #BBBBBB;
}
/**
* @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
* @style heading 1
*/
h1{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 26px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all second-level headings in your emails.
* @style heading 2
*/
h2{
color: #404040 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-style: normal;
font-weight: bold;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all third-level headings in your emails.
* @style heading 3
*/
h3{
color: #3d98c6 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
/**
* @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
* @style heading 4
*/
h4{
color: #808080 !important;
display: block;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: normal;
line-height: 100%;
letter-spacing: normal;
margin-top: 0;
margin-right: 0;
margin-bottom: 10px;
margin-left: 0;
text-align: left;
}
h4.subtitle {
color: #808080 !important;
font-size: 14px;
}
/* ========== Header Styles ========== */
/**
* @tip Set the background color and bottom border for your email's preheader area.
* @theme header
*/
#templatePreheader{
background-color: #F4F4F4;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
*/
.preheaderContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 125%;
text-align: left;
}
/**
* @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
*/
.preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the background color and borders for your email's header area.
* @theme header
*/
#templateHeader{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
*/
.headerContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 20px;
font-weight: bold;
line-height: 100%;
padding-top: 0;
padding-right: 0;
padding-bottom: 0;
padding-left: 0;
text-align: left;
vertical-align: middle;
}
/**
* @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
*/
.headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
#headerImage{
height: auto;
max-width: 600px;
}
#socialShare img {
margin-right: 3px;
}
/* ========== Body Styles ========== */
/**
* @tip Set the background color and borders for your email's body area.
*/
#templateBody{
background-color: #FFFFFF;
border-top: 1px solid #FFFFFF;
/*border-bottom: 1px solid #CCCCCC;*/
}
/**
* @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
* @theme main
*/
.bodyContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 16px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
*/
.bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.bodyContent img{
display: inline;
height: auto;
max-width: 560px;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
}
.templateDataTable a:link {
text-decoration: none;
color: #3d98c6;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
/*background-color: #E7F1FC;*/
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #FFFFFF;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #404040;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ========== Column Styles ========== */
.templateColumnContainer{width: 200px;}
/**
* @tip Set the background color and borders for your email's column area.
*/
#templateColumns{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
border-bottom: 1px solid #CCCCCC;
}
/**
* @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
*/
.leftColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
*/
.leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
*/
.centerColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
*/
.centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
/**
* @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
*/
.rightColumnContent{
color: #505050;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
line-height: 150%;
padding-top: 0;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
/**
* @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
*/
.rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: normal;
text-decoration: underline;
}
.leftColumnContent img, .rightColumnContent img{
display: inline;
height: auto;
max-width: 260px;
}
/* ========== Footer Styles ========== */
/**
* @tip Set the background color and borders for your email's footer area.
* @theme footer
*/
#templateFooter{
background-color: #F4F4F4;
border-top: 1px solid #FFFFFF;
}
/**
* @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
* @theme footer
*/
.footerContent{
color: #808080;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 10px;
line-height: 150%;
padding-top: 20px;
padding-right: 20px;
padding-bottom: 20px;
padding-left: 20px;
text-align: left;
}
.footerContent.social, .footerContent.social h4 {
text-align: center;
}
.footerContent.social a {
margin: 0 10px;
}
/**
* @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
*/
.footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
color: #606060;
font-weight: normal;
text-decoration: underline;
}
/* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */
@media only screen and (max-width: 480px){
/* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */
/* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
#bodyCell{padding: 10px !important;}
/* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */
/* ======== Page Styles ======== */
/**
* @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
*/
#templateContainer{
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the first-level headings larger in size for better readability on small screens.
*/
h1{
font-size: 24px !important;
line-height: 100% !important;
}
/**
* @tip Make the second-level headings larger in size for better readability on small screens.
*/
h2{
font-size: 20px !important;
line-height: 100% !important;
}
/**
* @tip Make the third-level headings larger in size for better readability on small screens.
*/
h3{
font-size: 18px !important;
line-height: 100% !important;
}
/**
* @tip Make the fourth-level headings larger in size for better readability on small screens.
*/
h4{
font-size: 16px !important;
line-height: 100% !important;
}
/* ======== Header Styles ======== */
#templatePreheader{display: none !important;} /* Hide the template preheader to save space */
/**
* @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
#headerImage{
height: auto !important;
max-width: 600px !important;
width: 100% !important;
}
/**
* @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.headerContent{
font-size: 20px !important;
line-height: 125% !important;
}
/* ======== Body Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.bodyContent{
font-size: 18px !important;
line-height: 125% !important;
}
.templateDataTableContainer {
background-color: #ffffff;
}
/**
* @tip Set the background color and border for your email's data table.
*/
.templateDataTable{
background-color: #FFFFFF;
border: 1px solid #DDDDDD;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableHeading{
background-color: #D8E2EA;
color: #336699;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 14px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/**
* @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
*/
.dataTableContent{
border-top: 1px solid #DDDDDD;
border-bottom: 0;
color: #202020;
font-family: 'Montserrat', arial, sans-serif, helvetica;
font-size: 12px;
font-weight: bold;
line-height: 150%;
text-align: left;
}
/**
* @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
*/
.dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
color: #3d98c6;
font-weight: bold;
}
/* ======== Column Styles ======== */
.templateColumnContainer{display: block !important; width: 100% !important;}
/**
* @tip Make the column image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
*/
.columnImage{
height: auto !important;
max-width: 480px !important;
width: 100% !important;
}
/**
* @tip Make the left column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.leftColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the center column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.centerColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/**
* @tip Make the right column content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
*/
.rightColumnContent{
font-size: 16px !important;
line-height: 125% !important;
}
/* ======== Footer Styles ======== */
/**
* @tip Make the body content text larger in size for better readability on small screens.
*/
.footerContent{
font-size: 14px !important;
line-height: 115% !important;
}
.footerContent a {
display:block !important;
} /* Place footer social and utility links on their own lines, for easier access */
.footerContent.social a {
display: inline-block !important;
}
}
</style>
</head>
<body leftmargin="0" marginheight="0" marginwidth="0" offset="0" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;margin: 0;padding: 0;background-color: #DEE0E2;height: 100% !important;width: 100% !important;" topmargin="0">
<center>
<table align="center" border="0" cellpadding="0" cellspacing="0" height="100%" id="bodyTable" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 0;background-color: #DEE0E2;border-collapse: collapse !important;height: 100% !important;width: 100% !important;" width="100%">
<tr>
<td align="center" id="bodyCell" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;margin: 0;padding: 20px;border-top: 4px solid #BBBBBB;height: 100% !important;width: 100% !important;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateContainer" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;width: 600px;background-color: #ffffff;border: 1px solid #BBBBBB;border-collapse: collapse !important;">
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateHeader" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #F4F4F4;border-top: 1px solid #FFFFFF;border-bottom: 1px solid #CCCCCC;border-collapse: collapse !important;" width="100%">
<tr>
<td class="headerContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 20px;font-weight: bold;line-height: 100%;padding-top: 0;padding-right: 0;padding-bottom: 0;padding-left: 0;text-align: left;vertical-align: middle;" valign="top"><img id="headerImage" src="http://content.prnewswire.com/designimages/prnj_push_email_logo_header.png" style="max-width: 600px;-ms-interpolation-mode: bicubic;border: 0;height: auto;line-height: 100%;outline: none;text-decoration: none;"></td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;background-color: #FFFFFF;border-top: 1px solid #FFFFFF;border-collapse: collapse !important;" width="100%">
<tr>
<td class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;color: #505050;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 16px;line-height: 150%;padding-top: 20px;padding-right: 20px;padding-bottom: 20px;padding-left: 20px;text-align: left;" valign="top">
<h1 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 26px;font-style: normal;font-weight: bold;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #404040 !important;">Tech Profile</h1>
<h4 style="display: block;font-family: 'Montserrat', arial, sans-serif, helvetica;font-size: 14px;font-weight: normal;line-height: 100%;letter-spacing: normal;margin-top: 0;margin-right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;color: #808080 !important;">Username: <a href="https://prnmedia.prnewswire.com/profile/?action=editProfile" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;color: #3d98c6;font-weight: normal;text-decoration: underline;" target="_blank">aronschatz / edit profile</a>
</h4>
</td>
</tr>
</table>
</td>
</tr>
<tr>
<td align="center" class="bodyContent" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;" valign="top">
<table border="0" cellpadding="0" cellspacing="0" id="templateBody" style="-webkit-text-size-adjust: 100%;-ms-text-size-adjust: 100%;mso-table-lspace: 0pt;mso-table-rspace: 0pt;border-collapse: collapse !important;" width="100%">
<tr>
<style type="text/css">
/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
{
color:blue;
}
li.prnews_li
{
font-size:8pt;
font-family:"Arial";
color:black;
}
p.prnews_p
{
font-size:0.62em;
font-family:"Arial";
color:black;
margin:0in;
}
.prntal{
TEXT-ALIGN: LEFT
}
.prntac{
TEXT-ALIGN: CENTER
}
</style>
<div xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/" class="xn-newslines">
<h1 class="xn-hedline">Climb a Mountain for Christmas: TOYA Releases "My Snowy Journey" on Minecraft Marketplace</h1>
<h2 class="xn-hedline">New girl-empowerment episode stars first woman on Everest</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">TEL AVIV, Israel, Dec. 22, 2017</p>
</div>
<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">
<p>
<span class="xn-location">TEL AVIV, Israel</span>, <span class="xn-chron">Dec. 22, 2017</span> /PRNewswire/ -- Just in time for Christmas, there's a new Minecraft game from the Israeli start-up company TOYA, which develops games for girl-empowerment. "My Snowy Journey" is an awe-inspiring trip up Mt. Everest where players follow in the footsteps of and are assisted by the first woman ever to reach the summit, Japanese climber <span class="xn-person">Junko Tabei</span>. </p>
<p>"<span class="xn-person">Junko Tabei</span> was an amazing woman," said TOYA CEO <span class="xn-person">Anat Shperling</span>. "Although at the start of her career she had no help from her government or male mountaineers, she climbed not only Mt. Everest but the Seven Summit peaks – the highest mountains on seven continents."</p>
<p class="prntal">"As a role model for the millions of gamers playing Minecraft, especially girls, Junko is very special. She did things her own way, resisting and overcoming all obstacles. We were inspired by her personal passion for climbing, and created a game that enables you to climb Mt. Everest while experiencing fun and challenging gameplay."</p>
<p class="prntac">
<i>"My Snowy Journey" takes players up the mountain through a series of challenges, including three giant ice walls that increase in difficulty. With tools and the help of Whysa, a rather unpredictable old lady who appears in every TOYA game, gamers interact with Junko and each other as they climb to the top – where, like real mountaineers, they can leave their own permanent messages. The game is available for purchase at </i><a href="http://bit.ly/2Bv1PNW" rel="nofollow" target="_blank"><i>http://bit.ly/2Bv1PNW</i></a>
</p>
<p class="prntac">
<i>"Making Everest look like its gigantic self, while not intimidating young gamers, was a design challenge we had to overcome," said Yifat Anzelevich, TOYA's COO. "We wanted girls to experience the immense, icy world of Everest while understanding how Junko's personal approach of not being intimidated by the mountain was what enabled her to master it!"</i>
</p>
<p>TOYA was founded by Shperling and Anzelevich, women entrepreneurs, to create a brand of digital games and media designed to inspire and motivate young girls to realize their full potential, and expose boys to the accomplishments of women who changed our world. The small start-up is developing new Minecraft games designed to be an alternative to the typical "pink" games about fashion, pets and homecare targeted to grade-school-age girls. </p>
<p>The games are important for boys, too: research indicates that there is only one female for every five male characters in video games, and 76% of solo video game heroes are male, despite the fact that half of online gamers are female. The Minecraft games' playful learning experience enables gamers to become explorers, adventurers and all sorts of heroes through experiencing the accomplishments of exceptional women from around the world. The company's first Minecraft game, inspired by the work of renowned gorilla researcher <span class="xn-person">Dian Fossey</span>, was released in November. </p>
<p>"My Snowy Journey" will be featured on Microsoft's "12 Days of Minecraft" and its skin pack will be available to play for free on <span class="xn-chron">December 29</span><sup>th</sup>. The game will be available for purchase starting December 19th. Toya is one of Microsoft's few Minecraft content-creator partners and is the only one developing games that focus on phenomenal women achievers around the world. Most of the games include subtle encouragement for players to develop and use STEM skills, from understanding animal biology to figuring out the geology of mountain-climbing.</p>
<p>Minecraft itself is a gaming phenomenon, with a user base of more than 130 million gamers around the world, 40% of whom are female. The game's popularity is rooted in its creative, non-violent approach, and in its graphics, both the users and their surroundings are made out of blocks, allowing unlimited choices in representation and creating new worlds.</p>
<p>"From the textures and colors of this game to the ability to join an online "community" of gamers who have completed the game successfully, 'My Snowy Journey' is a unique addition to the Minecraft universe," Shperling said. "It's another landmark for the TOYA approach: fun and interesting but with the serious purpose of empowering girls around the world."</p>
<p>In 2018, TOYA will release a series of adventure games inspired by extraordinary women from <span class="xn-location">Brazil</span>, <span class="xn-location">Egypt</span>, the UK and <span class="xn-location">Japan</span>, and is expected to expand its content to linear media as well.</p>
<p>
<b>Media Contact:</b>
</p>
<p>
<span class="xn-person">Anat Shperling</span>
<br>972537728870 <br>
<a href="mailto:187910@email4pr.com" rel="nofollow" target="_blank">187910@email4pr.com</a>
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<h1 class="xn-hedline">Climb a Mountain for Christmas: TOYA Releases "My Snowy Journey" on Minecraft Marketplace</h1>
<h2 class="xn-hedline">New girl-empowerment episode stars first woman on Everest</h2>
<p class="xn-distributor">PR Newswire</p>
<p class="xn-dateline">TEL AVIV, Israel, Dec. 22, 2017</p>
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<p>
<span class="xn-location">TEL AVIV, Israel</span>, <span class="xn-chron">Dec. 22, 2017</span> /PRNewswire/ -- Just in time for Christmas, there's a new Minecraft game from the Israeli start-up company TOYA, which develops games for girl-empowerment. "My Snowy Journey" is an awe-inspiring trip up Mt. Everest where players follow in the footsteps of and are assisted by the first woman ever to reach the summit, Japanese climber <span class="xn-person">Junko Tabei</span>. </p>
<p>"<span class="xn-person">Junko Tabei</span> was an amazing woman," said TOYA CEO <span class="xn-person">Anat Shperling</span>. "Although at the start of her career she had no help from her government or male mountaineers, she climbed not only Mt. Everest but the Seven Summit peaks – the highest mountains on seven continents."</p>
<p class="prntal">"As a role model for the millions of gamers playing Minecraft, especially girls, Junko is very special. She did things her own way, resisting and overcoming all obstacles. We were inspired by her personal passion for climbing, and created a game that enables you to climb Mt. Everest while experiencing fun and challenging gameplay."</p>
<p class="prntac">
<i>"My Snowy Journey" takes players up the mountain through a series of challenges, including three giant ice walls that increase in difficulty. With tools and the help of Whysa, a rather unpredictable old lady who appears in every TOYA game, gamers interact with Junko and each other as they climb to the top – where, like real mountaineers, they can leave their own permanent messages. The game is available for purchase at </i><a href="http://bit.ly/2Bv1PNW" rel="nofollow" target="_blank"><i>http://bit.ly/2Bv1PNW</i></a>
</p>
<p class="prntac">
<i>"Making Everest look like its gigantic self, while not intimidating young gamers, was a design challenge we had to overcome," said Yifat Anzelevich, TOYA's COO. "We wanted girls to experience the immense, icy world of Everest while understanding how Junko's personal approach of not being intimidated by the mountain was what enabled her to master it!"</i>
</p>
<p>TOYA was founded by Shperling and Anzelevich, women entrepreneurs, to create a brand of digital games and media designed to inspire and motivate young girls to realize their full potential, and expose boys to the accomplishments of women who changed our world. The small start-up is developing new Minecraft games designed to be an alternative to the typical "pink" games about fashion, pets and homecare targeted to grade-school-age girls. </p>
<p>The games are important for boys, too: research indicates that there is only one female for every five male characters in video games, and 76% of solo video game heroes are male, despite the fact that half of online gamers are female. The Minecraft games' playful learning experience enables gamers to become explorers, adventurers and all sorts of heroes through experiencing the accomplishments of exceptional women from around the world. The company's first Minecraft game, inspired by the work of renowned gorilla researcher <span class="xn-person">Dian Fossey</span>, was released in November. </p>
<p>"My Snowy Journey" will be featured on Microsoft's "12 Days of Minecraft" and its skin pack will be available to play for free on <span class="xn-chron">December 29</span><sup>th</sup>. The game will be available for purchase starting December 19th. Toya is one of Microsoft's few Minecraft content-creator partners and is the only one developing games that focus on phenomenal women achievers around the world. Most of the games include subtle encouragement for players to develop and use STEM skills, from understanding animal biology to figuring out the geology of mountain-climbing.</p>
<p>Minecraft itself is a gaming phenomenon, with a user base of more than 130 million gamers around the world, 40% of whom are female. The game's popularity is rooted in its creative, non-violent approach, and in its graphics, both the users and their surroundings are made out of blocks, allowing unlimited choices in representation and creating new worlds.</p>
<p>"From the textures and colors of this game to the ability to join an online "community" of gamers who have completed the game successfully, 'My Snowy Journey' is a unique addition to the Minecraft universe," Shperling said. "It's another landmark for the TOYA approach: fun and interesting but with the serious purpose of empowering girls around the world."</p>
<p>In 2018, TOYA will release a series of adventure games inspired by extraordinary women from <span class="xn-location">Brazil</span>, <span class="xn-location">Egypt</span>, the UK and <span class="xn-location">Japan</span>, and is expected to expand its content to linear media as well.</p>
<p>
<b>Media Contact:</b>
</p>
<p>
<span class="xn-person">Anat Shperling</span>
<br>972537728870 <br>
<a href="mailto:187910@email4pr.com" rel="nofollow" target="_blank">187910@email4pr.com</a>
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