Sony Announces New Premium OLED and LED 4K HDR TVs with Improved Picture Quality and Enhanced User Experience

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SySAdmin
Posted
January 8, 2018
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776

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Page 1
<HTML>
<head>
<META http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="text/html; charset=utf-8" http-equiv="Content-Type">
<style type="text/css">
          .xn-newslines .xn-distributor{
          display:none;
          }
          .xn-newslines .xn-dateline{
          display:none;
          }
         
      /* /\/\/\/\/\/\/\/\/ CLIENT-SPECIFIC STYLES /\/\/\/\/\/\/\/\/ */
        #outlook a{padding: 0;} /* Force Outlook to provide a "view in browser" message */
        .ReadMsgBody{width: 100%;} .ExternalClass{width: 100%;} /* Force Hotmail to display emails at full width */
        .ExternalClass, .ExternalClass p, .ExternalClass span, .ExternalClass font, .ExternalClass td, .ExternalClass div {line-height: 100%;} /* Force Hotmail to display normal line spacing */
        body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%;} /* Prevent WebKit and Windows mobile changing default text sizes */
        table, td{mso-table-lspace: 0pt; mso-table-rspace: 0pt;} /* Remove spacing between tables in Outlook 2007 and up */
        img{-ms-interpolation-mode: bicubic;} /* Allow smoother rendering of resized image in Internet Explorer */

        /* /\/\/\/\/\/\/\/\/ RESET STYLES /\/\/\/\/\/\/\/\/ */
        body{margin: 0; padding: 0;}
        img{border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none;}
        table{border-collapse: collapse !important;}
        body, #bodyTable, #bodyCell{height: 100% !important; margin: 0; padding: 0; width: 100% !important;}

        /* /\/\/\/\/\/\/\/\/ TEMPLATE STYLES /\/\/\/\/\/\/\/\/ */

        /* ========== Page Styles ========== */

        #bodyCell{padding: 20px;}
        #templateContainer{
            width: 600px;
            background-color: #ffffff;
        }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            body, #bodyTable{
                background-color: #DEE0E2;
            }

            /**
            * @tip Set the background color and top border for your email. You may want to choose colors that match your company's branding.
            * @theme page
            */
            #bodyCell{
                border-top: 4px solid #BBBBBB;
            }

            /**
            * @tip Set the border for your email.
            */
            #templateContainer{
                border: 1px solid #BBBBBB;
            }

            /**
            * @tip Set the styling for all first-level headings in your emails. These should be the largest of your headings.
            * @style heading 1
            */
            h1{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 26px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all second-level headings in your emails.
            * @style heading 2
            */
            h2{
                color: #404040 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-style: normal;
                font-weight: bold;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all third-level headings in your emails.
            * @style heading 3
            */
            h3{
                color: #3d98c6 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            /**
            * @tip Set the styling for all fourth-level headings in your emails. These should be the smallest of your headings.
            * @style heading 4
            */
            h4{
                color: #808080 !important;
                display: block;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: normal;
                line-height: 100%;
                letter-spacing: normal;
                margin-top: 0;
                margin-right: 0;
                margin-bottom: 10px;
                margin-left: 0;
                text-align: left;
            }

            h4.subtitle {
              color: #808080 !important;
              font-size: 14px;
            }

            /* ========== Header Styles ========== */

            /**
            * @tip Set the background color and bottom border for your email's preheader area.
            * @theme header
            */
            #templatePreheader{
                background-color: #F4F4F4;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's preheader text. Choose a size and color that is easy to read.
            */
            .preheaderContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 125%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's preheader links. Choose a color that helps them stand out from your text.
            */
            .preheaderContent a:link, .preheaderContent a:visited, /* Yahoo! Mail Override */ .preheaderContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the background color and borders for your email's header area.
            * @theme header
            */
            #templateHeader{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's header text. Choose a size and color that is easy to read.
            */
            .headerContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 20px;
                font-weight: bold;
                line-height: 100%;
                padding-top: 0;
                padding-right: 0;
                padding-bottom: 0;
                padding-left: 0;
                text-align: left;
                vertical-align: middle;
            }

            /**
            * @tip Set the styling for your email's header links. Choose a color that helps them stand out from your text.
            */
            .headerContent a:link, .headerContent a:visited, /* Yahoo! Mail Override */ .headerContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            #headerImage{
                height: auto;
                max-width: 600px;
            }

            #socialShare img {
                margin-right: 3px;
            }

            /* ========== Body Styles ========== */

            /**
            * @tip Set the background color and borders for your email's body area.
            */
            #templateBody{
                background-color: #FFFFFF;
                border-top: 1px solid #FFFFFF;
                /*border-bottom: 1px solid #CCCCCC;*/
            }

            /**
            * @tip Set the styling for your email's main content text. Choose a size and color that is easy to read.
            * @theme main
            */
            .bodyContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 16px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's main content links. Choose a color that helps them stand out from your text.
            */
            .bodyContent a:link, .bodyContent a:visited, /* Yahoo! Mail Override */ .bodyContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .bodyContent img{
                display: inline;
                height: auto;
                max-width: 560px;
            }

            /**
            * @tip Set the background color and border for your email's data table.
            */
            .templateDataTable{
                background-color: #FFFFFF;
            }

            .templateDataTable a:link {
                text-decoration: none;
                color: #3d98c6;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableHeading{
                /*background-color: #E7F1FC;*/
                color: #336699;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                font-weight: bold;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableHeading a:link, .dataTableHeading a:visited, /* Yahoo! Mail Override */ .dataTableHeading a .yshortcuts /* Yahoo! Mail Override */{
                color: #FFFFFF;
                font-weight: bold;
            }

            /**
            * @tip Set the styling for your email's data table text. Choose a size and color that is easy to read.
            */
            .dataTableContent{
                border-top: 1px solid #DDDDDD;
                border-bottom: 0;
                color: #404040;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 12px;
                line-height: 150%;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's data table links. Choose a color that helps them stand out from your text.
            */
            .dataTableContent a:link, .dataTableContent a:visited, /* Yahoo! Mail Override */ .dataTableContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: bold;
            }

            /* ========== Column Styles ========== */

            .templateColumnContainer{width: 200px;}

            /**
            * @tip Set the background color and borders for your email's column area.
            */
            #templateColumns{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
                border-bottom: 1px solid #CCCCCC;
            }

            /**
            * @tip Set the styling for your email's left column content text. Choose a size and color that is easy to read.
            */
            .leftColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's left column content links. Choose a color that helps them stand out from your text.
            */
            .leftColumnContent a:link, .leftColumnContent a:visited, /* Yahoo! Mail Override */ .leftColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's center column content text. Choose a size and color that is easy to read.
            */
            .centerColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's center column content links. Choose a color that helps them stand out from your text.
            */
            .centerColumnContent a:link, .centerColumnContent a:visited, /* Yahoo! Mail Override */ .centerColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            /**
            * @tip Set the styling for your email's right column content text. Choose a size and color that is easy to read.
            */
            .rightColumnContent{
                color: #505050;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 14px;
                line-height: 150%;
                padding-top: 0;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            /**
            * @tip Set the styling for your email's right column content links. Choose a color that helps them stand out from your text.
            */
            .rightColumnContent a:link, .rightColumnContent a:visited, /* Yahoo! Mail Override */ .rightColumnContent a .yshortcuts /* Yahoo! Mail Override */{
                color: #3d98c6;
                font-weight: normal;
                text-decoration: underline;
            }

            .leftColumnContent img, .rightColumnContent img{
                display: inline;
                height: auto;
                max-width: 260px;
            }

            /* ========== Footer Styles ========== */

            /**
            * @tip Set the background color and borders for your email's footer area.
            * @theme footer
            */
            #templateFooter{
                background-color: #F4F4F4;
                border-top: 1px solid #FFFFFF;
            }

            /**
            * @tip Set the styling for your email's footer text. Choose a size and color that is easy to read.
            * @theme footer
            */
            .footerContent{
                color: #808080;
                font-family: 'Montserrat', arial, sans-serif, helvetica;
                font-size: 10px;
                line-height: 150%;
                padding-top: 20px;
                padding-right: 20px;
                padding-bottom: 20px;
                padding-left: 20px;
                text-align: left;
            }

            .footerContent.social, .footerContent.social h4 {
                text-align: center;
            }

            .footerContent.social a {
                margin: 0 10px;
            }

            /**
            * @tip Set the styling for your email's footer links. Choose a color that helps them stand out from your text.
            */
            .footerContent a:link, .footerContent a:visited, /* Yahoo! Mail Override */ .footerContent a .yshortcuts, .footerContent a span /* Yahoo! Mail Override */{
                color: #606060;
                font-weight: normal;
                text-decoration: underline;
            }

            /* /\/\/\/\/\/\/\/\/ MOBILE STYLES /\/\/\/\/\/\/\/\/ */

            @media only screen and (max-width: 480px){
                /* /\/\/\/\/\/\/ CLIENT-SPECIFIC MOBILE STYLES /\/\/\/\/\/\/ */
                body, table, td, p, a, li, blockquote{-webkit-text-size-adjust: none !important;} /* Prevent Webkit platforms from changing default text sizes */
                body{width: 100% !important; min-width: 100% !important;} /* Prevent iOS Mail from adding padding to the body */

                /* /\/\/\/\/\/\/ MOBILE RESET STYLES /\/\/\/\/\/\/ */
                #bodyCell{padding: 10px !important;}

                /* /\/\/\/\/\/\/ MOBILE TEMPLATE STYLES /\/\/\/\/\/\/ */

                /* ======== Page Styles ======== */

                /**
                * @tip Make the template fluid for portrait or landscape view adaptability. If a fluid layout doesn't work for you, set the width to 300px instead.
                */
                #templateContainer{
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the first-level headings larger in size for better readability on small screens.
                */
                h1{
                    font-size: 24px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the second-level headings larger in size for better readability on small screens.
                */
                h2{
                    font-size: 20px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the third-level headings larger in size for better readability on small screens.
                */
                h3{
                    font-size: 18px !important;
                    line-height: 100% !important;
                }

                /**
                * @tip Make the fourth-level headings larger in size for better readability on small screens.
                */
                h4{
                    font-size: 16px !important;
                    line-height: 100% !important;
                }

                /* ======== Header Styles ======== */

                #templatePreheader{display: none !important;} /* Hide the template preheader to save space */

                /**
                * @tip Make the main header image fluid for portrait or landscape view adaptability, and set the image's original width as the max-width. If a fluid setting doesn't work, set the image width to half its original size instead.
                */
                #headerImage{
                    height: auto !important;
                    max-width: 600px !important;
                    width: 100% !important;
                }

                /**
                * @tip Make the header content text larger in size for better readability on small screens. We recommend a font size of at least 16px.
                */
                .headerContent{
                    font-size: 20px !important;
                    line-height: 125% !important;
                }

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<h1 class="xn-hedline">Sony Announces New Premium OLED and LED 4K HDR TVs with Improved Picture Quality and Enhanced User Experience</h1>

<h2 class="xn-hedline">New A8F BRAVIA&reg; OLED 4K HDR TV series and X900F 4K HDR TV series incorporate a powerful mix of Sony picture and processing technologies with new Dolby Vision&trade; support</h2>

<p class="xn-distributor">PR Newswire</p>

<p class="xn-dateline">LAS VEGAS, Jan. 8, 2018</p>
</div>

<div class="xn-content" xmlns="http://www.w3.org/1999/xhtml" xmlns:xn="http://www.xmlnews.org/ns/">

<p>
<span class="xn-location">LAS VEGAS</span>, <span class="xn-chron">Jan. 8, 2018</span> /PRNewswire/ --&nbsp;5pm PT (CES, Booth #17300)<b> &ndash; </b>Sony Electronics announced today two new and expanded <span class="xn-money">4K</span> HDR television series designed to deliver enhanced color, contrast and clarity. The X900F series and A8F BRAVIA OLED series of Sony TVs make the best use of <span class="xn-money">4K</span> HDR (High Dynamic Range) content and improves SD and HD content to near <span class="xn-money">4K</span> HDR quality with the combination of their unique picture processor and panel control technologies.</p>

   

<p>"Our OLED TVs have been extremely well received by bringing exceptional picture and sound quality together and the X900E has been amongst our most popular LED TVs," said <span class="xn-person">Mike Fasulo</span>, President and COO of Sony Electronics, <span class="xn-location">North America</span>. "Building on the great successes of the X900 and OLED TV series, we are further expanding the choices for consumers by introducing the new X900F LED and A8F OLED TV models."</p>

<p>
<b>More OLED Options with the New A8F Series<br>
</b>In 2017, Sony introduced the A1E, our first large screen BRAVIA OLED <span class="xn-money">4K</span> HDR TV, offering customers even more premium options when purchasing a TV. The new A8F series builds upon the success of the A1E by incorporating Sony's unique <span class="xn-money">4K</span> HDR picture Processor X1&trade; Extreme and Acoustic Surface&trade; technology, to provide superior picture quality and awe-inspiring sound. </p>

<p>The A8F series features a more traditional TV design with the enriched visual experience of unprecedented black levels, rich colors and wide viewing angles thanks to OLED's over eight million self-illuminating pixels. The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite <span class="xn-money">4K</span> HDR picture. Unlike conventional LED where the sound emanates from the bottom or sides, the A8F enables a fusion of image and sound, with voices appearing to come directly from the characters' mouths and explosions directly from the action on the screen. Together with OLED's exceptionally wide viewing angle, the A8F series offers unmatched visual and aural experience regardless of the viewing position. </p>

<p>
<b>Larger LED Sizes with the Expanded X900F Series<br>
</b>In order to meet customer demand for larger screen sizes, Sony is expanding the X900F series. The new premium X900F <span class="xn-money">4K</span> HDR TV series is available in 85" Class, 75'' Class, 65'' Class, 55'' Class and 49'' Class. Featured with the X1 Extreme processor, the X900F produces stunning picture quality and provides a wider selection for customers who are looking for bigger, premium <span class="xn-money">4K</span> HDR TVs. </p>

<p>As screen sizes get larger, the industry has struggled to manage blur in fast moving scenes. The X900F series resolves this issue by using a new technology, X-Motion Clarity&trade;, to keep fast action images smooth and life like. The new X-Motion Clarity technology utilizes Sony's proprietary direct LED panel local dimming algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness. </p>

<p>
<b>Added Technologies for an Immersive Experience <br>
</b>Dolby Vision is supported on the A8F and X900F series as well as several 2017 Sony models that were announced last year. Dolby's deep expertise in bringing advanced technologies from the cinema to the home and on the go, has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to consumers on Sony TVs. </p>

<p>To bring your sound to the next level, the X900F series is designed perfectly to match Sony's new Dolby Atmos&reg; sound bar, the HT-X9000F. The fusion of Dolby Vision and Dolby Atmos transforms your home into an entertainment powerhouse whether experienced via OTT streaming or on <span class="xn-money">4K</span> UHD Blu-ray disc via your Dolby Vision capable Sony UBP-X700 <span class="xn-money">4K</span> UHD Blu-ray player.</p>

<p>To fully integrate into the smart home, Sony's 2018 Android TVs have Google Assistant built-in, which makes it incredibly easy to discover and access content, as well as control other smart home devices through a Sony TV. The Google Assistant on Sony TV works just by pushing the microphone button on the remote and using your voice to ask a question or say a command. This allows users to seamlessly playback content, search for content, play music, stream photos, control their TV, control their smart home devices and find general information (e.g. weather, directions, fast facts, etc.) all through their Sony TV. Furthermore, Sony's Android TV works with popular smart speakers such as Sony's own LF-S50G, Google Home or Amazon Alexa.</p>

<p>Pricing and availability of all models to be announced. The X900F and A8F BRAVIA OLED series will be on-sale at <a href="http://www.amazon.com/" rel="nofollow" target="_blank">Amazon</a>, <a href="http://www.bestbuy.com/sony2018" rel="nofollow" target="_blank">BestBuy</a> and other authorized dealers nationwide. Sony is exhibiting at the CES Sony Booth # 17300. Stay connected with Sony at events throughout the year. Explore tradeshows and events with our app &ndash; wherever you are! Download by searching for "Sony Events" in the App Store or the Google Play Store. To follow the online conversation use #SONYCES. For more information, please visit <a href="http://www.sony.com/ces" rel="nofollow" target="_blank">http://www.sony.com/ces</a>.</p>

<p>
<b>New Sony TV Models and Key Features<br>
</b><u>A8F Series (65", and 55" Class model) BRAVIA OLED <span class="xn-money">4K</span> HDR TV</u>
</p>

<ul type="disc">

<li>8 million self-illuminating OLED pixels brings a significantly enriched visual experience with unprecedented black, rich color, and a wide viewing angle.
</li>
<li>Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.
</li>
<li>Features <span class="xn-money">4K</span> HDR Processor X1 Extreme providing the ultimate <span class="xn-money">4K</span> HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping&trade; <span class="xn-money">4K</span> HDR and Dual database processing.
</li>
<li>Features vibrant, expanded color with TRILUMINOS&trade; Display, further enhanced for color accuracy.
</li>
<li>Uses <span class="xn-money">4K</span> X-Reality&trade; PRO to produce stunning detail with Sony's unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
</li>
<li>The minimalist design: A8F series has a clean, minimalist design that keeps you focused on what's important - the picture.
</li>
<li>Android TV with Google Assistant built-in: Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better viewing experience.
</li>
<li>Hands-free control of a Sony TV with Amazon-Alexa-enabled devices and Google Home. Sony's Android TV works with Amazon Alexa to play, pause, fast forward, and rewind. Google Home allows you to find the entertainment you want without lifting a finger.
</li>
<li>HDR compatible, including support for Dolby Vision, to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services and HDMI. </li>
</ul>

<p>
<u>X900F Series (85'', 75", 65", 55", and 49" Class models) <span class="xn-money">4K</span> HDR TV </u>
</p>

<ul type="disc">

<li>Features <span class="xn-money">4K</span> HDR Processor X1 Extreme providing the ultimate <span class="xn-money">4K</span> HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping <span class="xn-money">4K</span> HDR and Dual database processing.
</li>
<li>X-tended Dynamic Range PRO 6x. It enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology. (6 times XDR contrast[1]).
</li>
<li>X-Motion Clarity. It keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
</li>
<li>Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
</li>
<li>Uses <span class="xn-money">4K</span> X-Reality PRO to produce stunning detail with Sony's unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
</li>
<li>Designed to perfectly match the HT-X9000F sound bar, complement outstanding pictures with immersive, powerful sound.
</li>
<li>Android TV with Google Assistant built-in: Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better viewing experience.
</li>
<li>Hands-free control of a Sony TV with Amazon-Alexa-enabled devices and Google Home. Sony's Android TV works with Amazon Alexa to play, pause, fast forward, and rewind. Google Home allows you to find the entertainment you want without lifting a finger.
</li>
<li>HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services and HDMI. Supports Dolby Vision HDR format.</li>
</ul>

<p>
<b>About Sony Corporation: <br>
</b>Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (<span class="xn-location">Japan</span>), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming and financial services. Headquartered in <span class="xn-location">San Diego, California</span>, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from <span class="xn-money">4K</span> professional broadcast and A/V equipment to industry leading <span class="xn-money">4K</span> Ultra HD TVs. See:&nbsp;<a href="http://www.sony.net/" rel="nofollow" target="_blank">http://www.sony.net/</a>
</p>

<p>
<sup>1 </sup>XDR is the abbreviation of X-tended Dynamic Range. This is the perceptible contrast level expanded by X-tended Dynamic Range PRO technology, which is the unique figure calculated for the contrast which users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.</p>

<p>&nbsp;</p>

<p id="PURL">
<img alt="Cision" height="12" src="https://c212.net/c/img/favicon.png?sn=LA82683&sd=2018-01-08" title="Cision ID" width="12"> View original content with multimedia:<a href="http://www.prnewswire.com/news-releases/sony-announces-new-premium-oled-and-led-4k-hdr-tvs-with-improved-picture-quality-and-enhanced-user-experience-300579495.html" id="PRNURL" rel="nofollow">http://www.prnewswire.com/news-releases/sony-announces-new-premium-oled-and-led-4k-hdr-tvs-with-improved-picture-quality-and-enhanced-user-experience-300579495.html</a>
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<p>SOURCE  Sony Electronics</p>

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<p>CONTACT: Media Contact: Thomas Laemmel, Sony Electronics Home Entertainment and Sound, Thomas.Laemmel@sony.com, 858.942.9564 <br>
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<p>Web Site: <a class="release-link" href="http://www.sony.net" target="_newbrowser">http://www.sony.net</a>
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