Leading AdTech Company Adform Select 51Degrees Device Detection
Poster: SySAdmin
Posted on February 7, 2018 at 9:21:01 AM
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href='http://email.prnewswire.com/wf/click?upn=z3qiKnBCpunqdJkRppsiEbSmnibeutBGHu9PCpp0b6U4Q4ZotzjXnIzJXOhYxAYUDGQly2NYH3DAjNWF8Tvv-2BW28cCU5syy0rUs-2F7r0FWJnI0Ye7dVAaRlDoRWqvshTbLFh13qDFoTYIkQeZJnB7CbkYgBXdIEYl4DCs0o9eDw-2BK6nOBrpkDnCrM3nnVd4Wu_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2Bqocq3ZVb2YwF5UlRmoQ3tlo6H8LIzsT3dcUZJ0mRsZJ2nhipJfmMQ1i3xmOACiteFp2oZYmiVgz1-2Blj6fbhrdo-2FEcoxt6Rjzu62MverZ-2Bdvc8Ayt1v4LZB2HLZqTxfptO-2BE0BP5pswZhcdcQzbn9Vgg-3D-3D'style='Margin:0;color:#00607F;font-family:Montserrat,Arial,sans-serif;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left;text-decoration:none'>View in Browser</a></small> </p> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table><table class="row sub-header"style="background:#00837E;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;hyphens:auto;line-height:16px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h4 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:18px;font-weight:400;hyphens:none;line-height:22px;margin:0;margin-bottom:10px;padding:0;text-align:center;text-transform:uppercase;word-break:none;word-wrap:normal">News From 51Degrees</h4><h5 class="text-center" style="-moz-hyphens:none;-webkit-hyphens:none;Margin:0;Margin-bottom:10px;color:#fff;font-family:Montserrat,Arial,sans-serif;font-size:14px;font-weight:500;hyphens:none;line-height:18px;margin:0;margin-bottom:0;padding:0;text-align:center;word-break:none;word-wrap:normal">Transmitted by PR Newswire for Journalists on <span class="prevent-break" style="display:inline-block">February 07, 2018 09:00 AM EST </span></h5></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row header" style="background:#e5f2f3;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:0;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> <h1 style="Margin:0;Margin-bottom:10px;color:#4D4E53;font-family:Montserrat,Arial,sans-serif;font-size:20px;font-weight:500;line-height:28px;margin:0;margin-bottom:0;padding:0;text-align:left;word-wrap:normal">Leading AdTech Company Adform Select 51Degrees Device Detection</h1> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table> </th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th> </tr></tbody></table> <table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"> <table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="24px" style="-moz-hyphens:auto;-webkit-hyphens:auto;Margin:0;border-collapse:collapse!important;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:24px;font-weight:400;hyphens:auto;line-height:24px;margin:0;mso-line-height-rule:exactly;padding:0;text-align:left;vertical-align:top;word-wrap:break-word"> </td></tr></tbody></table><p><span class="xn-location">LONDON</span>, <span class="xn-chron">February 7, 2018</span> /PRNewswire/ --</p>
<p style="font-style: italic">Using 51Degrees, Adform can continue to pave the way in providing precise and efficient real-time trading optimization and premium advertising on any device</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/638821/51Degrees_Device_Detection.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Adform, the leading independent AdTech company, is delighted to announce its extended agreement with <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvYKMRomvqWtzNbzceAH7WRFtg5Vwjt0z-2BacunC9gBhPs_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqQKuR-2FgZu5yswX7mhCnmNc2zBCm04x4X3-2FzjmGffVbhRM6h0jPVVH1-2F9Ek6jQLNCpZcU-2Fl5C0WQbP1uUBIRvt2Cih8qXJxJGYid-2BePsGK-2B5-2FGxLqc0MbkmavpHLTRGM4DirWdiz1sLAHX1UXDBuAk7A-3D-3D" rel="nofollow">Device Detection</a> provider, 51Degrees. Adform are a best-in-class AdTech solution providing enterprise software for advertisers and agencies.</p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfHvVQ8MPwohSqCgXhRUiMwtyTKUcuZPOvPo2q0XbNVL8dOz6cFPx-2BeWa7L7ASOsJ5k-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqaNSr828N2E4IAYsjRVy3Z9T-2BJJL6n3GQ-2BEwE4uuC2mBF8711gWY-2BvwvKuNwtY8W-2FdNzXoNfrYPcGZlbYpf2OXvDMfPwv83Az40b7h2Omi1bUwwsZN2NQh8HjeaCboUoBBzCNRPQQ2WgJ8Xmon5XohQ-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/638821/51Degrees_Device_Detection.jpg</a> )<br> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=QW6t1rDfvPp0qaXnDhatzt-2Beo2QgiXVLs40g7XlMG9BrP4bK2q8ur7dc8S670A6wJw2Z1D7ZR-2BmoQEKvBDK8LQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqU66SMEuLCuwAG-2BlOmF9i4PYGWYsRQRz5-2BP5VFbPPY1xCG2rkOs1fHbpQ7lO57ZXB8RSze1WARmmqBL3K6F7vo-2B0NvjQePplA6MNkLp3AEc-2BgTz-2BGzNCf6W5-2BJf0hYUSGblPWYaPqZdA-2BeuMIOEpbyA-3D-3D" rel="nofollow">http://mma.prnewswire.com/media/540192/51Degrees_Logo.jpg</a> )<br> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfHEi7XJIWNubcNzOvWgjs2UNVl3HiQoFbH76XgDsCz4Ag-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2Bqk75wA-2Bl3pyRqNaltXly5s35QhL3nX-2FWhD5mtzEjf4UUhCWAoAWCC5TrknxtWKiuqN6CFI0qyBGrQvFlUCohcbOGDAmtaSMB6TBh-2Bv-2BYMkdS49Wnh4k15R-2FmD5jmgXtcVLuSIq47QirT0ucDduMNRIg-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/638828/Adform_Logo.jpg</a> )<br> </p>
<p>Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvZHaasikZmhhyYLfZk-2FTdSH1ZkJPW5Jr7h1j-2FiIEwZAT8CKhhJoBNr7AMar-2F-2BR8TpSLgoRdoTgxcWjoy9jp6PQs46tLW-2Bs1U0NdnghDN6Ra0_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2Bqi9ko7uLTuJS7VVlCRgd-2BqMaZ2eRYgG1yQ68hbfOEj-2FoAEuw-2BeWSD5upqsEUdrzVjaMlQ6PBg-2F4PoZ9b2eKqzDzTP6uYgesHkvfiX4A73K0PTt2qZppsFuzDbmEbAlp1x9tF00V4s-2F5vF33P-2F3UbA6A-3D-3D" rel="nofollow">header bidding</a> grows, this is even more important data for Open RTB users.</p>
<p><span class="xn-person">Jurjen de Wal</span>, Product Director, Global Partners & Integrations said, "We extended our contract with 51Degrees to supply the mobile device database for Adform because it's an accurate, extremely fast and scalable device detection service which fits our requirements for a low latency environment. 51Degrees powers device detection across our stack, from granular device targeting in our DSP to enhancing our mobile reporting capabilities and feeding into our SPO module."</p>
<p>"For our buyers it is crucial to be able to optimize and report based on all available device characteristics," according to <span class="xn-person">Feliksas Nalivaika</span>, Product Director, Buyer Platform. "51Degrees provides highly accurate device detection in a fast-paced and dynamic ecosystem with new phone models, OS versions and platforms announced almost daily."</p>
<p><span class="xn-person">Irmantas Venckus</span>, Senior Director, Product Development stated, "We evaluated numerous device detection solutions and only 51Degrees met our requirements and was very easy to integrate".</p>
<p><span class="xn-person">James Rosewell</span>, CEO 51Degrees, said, "I'm delighted Adform have recognised the value of the innovative and industry changing tools and data the great team at 51Degrees have created."</p>
<p style="font-weight: bold">About Adform</p>
<p>Adform are a best-in-class AdTech solution providing Enterprise software for advertisers and agencies. Founded in <span class="xn-location">Denmark</span> in 2002, Adform is one of the world's largest private and independent advertising technology companies. From traditional ads to emerging mediums, Adform delivers the tools advertisers need to combine data with powerful creative formats by delivering a unified platform for the buying and selling of media globally.</p>
<p style="font-weight: bold">About 51Degrees</p>
<p><a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvZtY5vux33AursxlH3LC4Rs-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqhDWFPLuhxEdYuUNVQAYPtoEld45tmgtVMnDO15wFGvqYors9AtyV6AFzAO8P-2BqPcXqFIkiBj6GwE706-2BfmeIVkFkcyQ4sEGh1QwSzk7IqGgA77B4ZSJPUvFqp1nDgOyj5WxTkWCbzchCFDem9QNN0g-3D-3D" rel="nofollow">51Degrees</a> was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million websites including global brands like eBay and Disney use 51Degrees' Device Detection solution. 51Degrees performs with better than 99.9% matching accuracy against more than 880,000<sup>[</sup><sup>*</sup><sup>]</sup> combinations of device models, Operating Systems, Browsers and Apps.</p>
<p>For more information or to book a meeting visit: <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvRa3KriIM-2B01g7YYGVTeUB8e1KGH4Aecm6gVbktR9sf3_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqFQrZ6jt6WDLhcPOt14lMx3Lz-2BkuZc-2BN9U2BMXHj-2FyMfu7fZSyJWM2kIZXjCOZ3Ff04VytZ4iBAxM8CrRhwEgaVCeC0u-2BVut2T2ISHCxyqhoj2oT-2FyM3HMUPFZIQLv5DhEzRAad6OcbmgiRPcg08Yog-3D-3D" rel="nofollow">https://51degrees.com/contact-us</a>.</p>
<p>51Degrees will be at Mobile World Congress 2018, Upper walkway stand 7UP.72</p>
<p style="font-weight: bold">Related Links</p>
<p><a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvT6nwaa0fLUTGWGf6FhZzxAtaKDzlyI7rkj3BOlwCu0p_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqAkdkPy2TomVt14Nim24ROV-2B7jMISVTcgHz3xibZnnhALNmq2DR-2B75iogfZ5VIAYRtumzbyRpJMiTTfSMw9ip2JECZjI-2FjU4uxwvVAZE7XvD3rAf3gCdtohErQL9oUsM4aKve8HQkCQnul6zStKuOwg-3D-3D" rel="nofollow">https://51degrees.com/Adtech</a></p>
<p>Contact details:<br> <span class="xn-person">Paula Bullock</span><br> Email: <a href="mailto:marketing@51Degrees.com" rel="nofollow">marketing@51Degrees.com</a><br> </p>
<p><sup>[</sup><sup>*</sup><sup>]</sup><i>Numbers accurate at time of publication but may be higher</i></p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><table class="row" style="border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:0!important;padding-right:0!important;text-align:left;width:100%"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:none!important;width:100%"><img src="http://mma.prnewswire.com/media/540192/51Degrees_Logo.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center><table class="spacer" style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><td height="16px" 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style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th 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<p style="font-style: italic">Using 51Degrees, Adform can continue to pave the way in providing precise and efficient real-time trading optimization and premium advertising on any device</p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left"><center data-parsed="" style="min-width:510px;width:100%"><img src="https://mma.prnewswire.com/media/638821/51Degrees_Device_Detection.jpg" alt="" align="center" class="float-center" style="-ms-interpolation-mode:bicubic;Margin:0 auto;clear:both;display:block;float:none;margin:0 auto;max-width:100%;outline:0;text-align:center;text-decoration:none;width:auto"></center></th><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table style="border-collapse:collapse;border-spacing:0;padding:0;text-align:left;vertical-align:top;width:100%"><tr style="padding:0;text-align:left;vertical-align:top"><th style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0;text-align:left">
<p>Adform, the leading independent AdTech company, is delighted to announce its extended agreement with <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvYKMRomvqWtzNbzceAH7WRFtg5Vwjt0z-2BacunC9gBhPs_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqQKuR-2FgZu5yswX7mhCnmNc2zBCm04x4X3-2FzjmGffVbhRM6h0jPVVH1-2F9Ek6jQLNCpZcU-2Fl5C0WQbP1uUBIRvt2Cih8qXJxJGYid-2BePsGK-2B5-2FGxLqc0MbkmavpHLTRGM4DirWdiz1sLAHX1UXDBuAk7A-3D-3D" rel="nofollow">Device Detection</a> provider, 51Degrees. Adform are a best-in-class AdTech solution providing enterprise software for advertisers and agencies.</p>
<p> (Photo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfHvVQ8MPwohSqCgXhRUiMwtyTKUcuZPOvPo2q0XbNVL8dOz6cFPx-2BeWa7L7ASOsJ5k-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqaNSr828N2E4IAYsjRVy3Z9T-2BJJL6n3GQ-2BEwE4uuC2mBF8711gWY-2BvwvKuNwtY8W-2FdNzXoNfrYPcGZlbYpf2OXvDMfPwv83Az40b7h2Omi1bUwwsZN2NQh8HjeaCboUoBBzCNRPQQ2WgJ8Xmon5XohQ-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/638821/51Degrees_Device_Detection.jpg</a> )<br> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=QW6t1rDfvPp0qaXnDhatzt-2Beo2QgiXVLs40g7XlMG9BrP4bK2q8ur7dc8S670A6wJw2Z1D7ZR-2BmoQEKvBDK8LQ-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqU66SMEuLCuwAG-2BlOmF9i4PYGWYsRQRz5-2BP5VFbPPY1xCG2rkOs1fHbpQ7lO57ZXB8RSze1WARmmqBL3K6F7vo-2B0NvjQePplA6MNkLp3AEc-2BgTz-2BGzNCf6W5-2BJf0hYUSGblPWYaPqZdA-2BeuMIOEpbyA-3D-3D" rel="nofollow">http://mma.prnewswire.com/media/540192/51Degrees_Logo.jpg</a> )<br> (Logo: <a href="http://email.prnewswire.com/wf/click?upn=ACCs9D5JFNgi-2B8LEUAKLHXW4qnnW1kzzTq9VmSoxCfHEi7XJIWNubcNzOvWgjs2UNVl3HiQoFbH76XgDsCz4Ag-3D-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2Bqk75wA-2Bl3pyRqNaltXly5s35QhL3nX-2FWhD5mtzEjf4UUhCWAoAWCC5TrknxtWKiuqN6CFI0qyBGrQvFlUCohcbOGDAmtaSMB6TBh-2Bv-2BYMkdS49Wnh4k15R-2FmD5jmgXtcVLuSIq47QirT0ucDduMNRIg-3D-3D" rel="nofollow">https://mma.prnewswire.com/media/638828/Adform_Logo.jpg</a> )<br> </p>
<p>Adform partners now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvZHaasikZmhhyYLfZk-2FTdSH1ZkJPW5Jr7h1j-2FiIEwZAT8CKhhJoBNr7AMar-2F-2BR8TpSLgoRdoTgxcWjoy9jp6PQs46tLW-2Bs1U0NdnghDN6Ra0_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2Bqi9ko7uLTuJS7VVlCRgd-2BqMaZ2eRYgG1yQ68hbfOEj-2FoAEuw-2BeWSD5upqsEUdrzVjaMlQ6PBg-2F4PoZ9b2eKqzDzTP6uYgesHkvfiX4A73K0PTt2qZppsFuzDbmEbAlp1x9tF00V4s-2F5vF33P-2F3UbA6A-3D-3D" rel="nofollow">header bidding</a> grows, this is even more important data for Open RTB users.</p>
<p><span class="xn-person">Jurjen de Wal</span>, Product Director, Global Partners & Integrations said, "We extended our contract with 51Degrees to supply the mobile device database for Adform because it's an accurate, extremely fast and scalable device detection service which fits our requirements for a low latency environment. 51Degrees powers device detection across our stack, from granular device targeting in our DSP to enhancing our mobile reporting capabilities and feeding into our SPO module."</p>
<p>"For our buyers it is crucial to be able to optimize and report based on all available device characteristics," according to <span class="xn-person">Feliksas Nalivaika</span>, Product Director, Buyer Platform. "51Degrees provides highly accurate device detection in a fast-paced and dynamic ecosystem with new phone models, OS versions and platforms announced almost daily."</p>
<p><span class="xn-person">Irmantas Venckus</span>, Senior Director, Product Development stated, "We evaluated numerous device detection solutions and only 51Degrees met our requirements and was very easy to integrate".</p>
<p><span class="xn-person">James Rosewell</span>, CEO 51Degrees, said, "I'm delighted Adform have recognised the value of the innovative and industry changing tools and data the great team at 51Degrees have created."</p>
<p style="font-weight: bold">About Adform</p>
<p>Adform are a best-in-class AdTech solution providing Enterprise software for advertisers and agencies. Founded in <span class="xn-location">Denmark</span> in 2002, Adform is one of the world's largest private and independent advertising technology companies. From traditional ads to emerging mediums, Adform delivers the tools advertisers need to combine data with powerful creative formats by delivering a unified platform for the buying and selling of media globally.</p>
<p style="font-weight: bold">About 51Degrees</p>
<p><a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvZtY5vux33AursxlH3LC4Rs-3D_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqhDWFPLuhxEdYuUNVQAYPtoEld45tmgtVMnDO15wFGvqYors9AtyV6AFzAO8P-2BqPcXqFIkiBj6GwE706-2BfmeIVkFkcyQ4sEGh1QwSzk7IqGgA77B4ZSJPUvFqp1nDgOyj5WxTkWCbzchCFDem9QNN0g-3D-3D" rel="nofollow">51Degrees</a> was founded in the UK in 2010 and is the only commercial open source solution available. Leaders in AdTech, Publishing, Content Management Platforms, Digital Agencies and over 1.5 million websites including global brands like eBay and Disney use 51Degrees' Device Detection solution. 51Degrees performs with better than 99.9% matching accuracy against more than 880,000<sup>[</sup><sup>*</sup><sup>]</sup> combinations of device models, Operating Systems, Browsers and Apps.</p>
<p>For more information or to book a meeting visit: <a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvRa3KriIM-2B01g7YYGVTeUB8e1KGH4Aecm6gVbktR9sf3_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqFQrZ6jt6WDLhcPOt14lMx3Lz-2BkuZc-2BN9U2BMXHj-2FyMfu7fZSyJWM2kIZXjCOZ3Ff04VytZ4iBAxM8CrRhwEgaVCeC0u-2BVut2T2ISHCxyqhoj2oT-2FyM3HMUPFZIQLv5DhEzRAad6OcbmgiRPcg08Yog-3D-3D" rel="nofollow">https://51degrees.com/contact-us</a>.</p>
<p>51Degrees will be at Mobile World Congress 2018, Upper walkway stand 7UP.72</p>
<p style="font-weight: bold">Related Links</p>
<p><a href="http://email.prnewswire.com/wf/click?upn=p7t6Eh-2FpvPDmSztCriwlvT6nwaa0fLUTGWGf6FhZzxAtaKDzlyI7rkj3BOlwCu0p_q1N77mbql2CxsoEfo2fFiZ6dnlev64IGUSa1KT1DDw1MuprZmQ6aap9NY9k0Le75BM4k5SQYkyfKhFvpd1Y0Kc5St1Z0kaM0j10aRLzcTPQVvR-2B1KDZQ-2BYSkR7zQFQdMpwsNJcCe55O3yNvAVIkMv6qsQoU5p1w9eBbtLMpirOo8m62fjAKrlESclbnGQx-2BqAkdkPy2TomVt14Nim24ROV-2B7jMISVTcgHz3xibZnnhALNmq2DR-2B75iogfZ5VIAYRtumzbyRpJMiTTfSMw9ip2JECZjI-2FjU4uxwvVAZE7XvD3rAf3gCdtohErQL9oUsM4aKve8HQkCQnul6zStKuOwg-3D-3D" rel="nofollow">https://51degrees.com/Adtech</a></p>
<p>Contact details:<br> <span class="xn-person">Paula Bullock</span><br> Email: <a href="mailto:marketing@51Degrees.com" rel="nofollow">marketing@51Degrees.com</a><br> </p>
<p><sup>[</sup><sup>*</sup><sup>]</sup><i>Numbers accurate at time of publication but may be higher</i></p><th class="expander" style="Margin:0;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0;padding:0!important;text-align:left;visibility:hidden;width:0"></th></tr></table></th></tr></tbody></table><table class="row content" style="background:#fff;border-collapse:collapse;border-spacing:0;display:table;padding:0;position:relative;text-align:left;vertical-align:top;width:100%"><tbody><tr style="padding:0;text-align:left;vertical-align:top"><th class="gallery small-12 large-12 columns first last" style="Margin:0 auto;color:#0a0a0a;font-family:Montserrat,Arial,sans-serif;font-size:16px;font-weight:400;line-height:1.3;margin:0 auto;padding:0;padding-bottom:16px;padding-left:30px;padding-right:30px;text-align:left;width:570px"><table 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