MLB.com At Bat 2010 Now Available In App Store(TM)

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March 2, 2010
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MLB.com At Bat 2010 Now Available In App Store(TM)

MLB.TV Customers Can Enjoy A Full Season Of Live, Home-And-Visiting Team Broadcasts On iPhone(TM), iPod(R) Touch

NEW YORK, March 2 -- MLB.com At Bat, the top-selling sports app in the App Store(TM) last year, launched today for 2010 and is loaded with robust, cutting-edge new features.

At Bat 2010 provides easy, exclusive and reliable access to live Major League Baseball games for listeners and viewers wherever they are. Every radio feed, including home- and visiting-team broadcasters, is at fans' fingertips, as is the real-time presentation of official pitch-by-pitch data.

Further, At Bat serves up video highlights from action in progress, a free daily MLB.TV video stream and the popular Condensed Games on demand.

Key enhancements for expanded baseball coverage in the award-winning At Bat app for 2010 include:

  --  Spring Training: up-to-the moment scoreboard, statistics and pitch
      accounts, video highlights of key plays and live audio without
      blackout restrictions, plus the unprecedented option of live video
      with MLB.TV beginning in mid-March
  --  An entire season of MLB.TV, which first appeared in the app last
      summer, with home and away streams/announcers, and presented in an
      industry-leading format through the carrier network or WI-FI
      connectivity
  --  Background audio playback for simplified multi-tasking
  --  Video highlight library, searchable by team and by player
  --  Enhanced live game video for browsing of supplemental content (regular
      season)
  --  Push notifications
  --  Comprehensive section for breaking news and game coverage
  --  Interactive rosters and player cards
  --  Full-season schedule calendars
  --  Multiple favorite team shortcuts

Additional features will debut during the season, including a suite of 'At The Ballpark' advantages in At Bat 2010, from customized, proprietary content to fan-experience tools and more.

MLB.com At Bat 2010 is available from the App Store(TM) on iPhone(TM) and iPodĀ® touch or at http://www.itunes.com/appstore/ for a one-time fee of $14.99. For more information, visit MLB.com

Source: MLB.com
   

CONTACT:  Matthew Gould, +1-212-485-8959, or cell, +1-908-892-3143,
matthew.gould@mlb.com

Web Site:  http://www.mlb.com/

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