DrillSpot.com Releases Website Redesign, Sees 37% Increase in Live Chats

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March 18, 2010
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DrillSpot.com Releases Website Redesign, Sees 37% Increase in Live Chats

BOULDER, Colo., March 18 -- DrillSpot.com announces the release of its newly-redesigned website, featuring a cleaner, sleeker look.

The internet retailer, which specializes in home improvement and industrial MRO supplies, released the new site on Tuesday, March 9th. The company built the layout of their new site around feedback from customers.

"We want our customers to engage with our site so that it's a very memorable experience," said CEO Paul Lin, "the new site is a lot cleaner; it's faster."

Changes to the site include a more focused product page with specifications prominently placed just below the product image instead of in a separate tab, as they were before. Already the company has noticed a significant decrease in the number of customer calls about product information.

DrillSpot.com also rolled out an expansion of its popular "narrow by specification" navigation feature to include it on most search and category pages. The feature allows customers to narrow down their searches by qualifications like size, color, or application.

The company's Live Chat help button is now more prominent at the top of every page, providing customers with immediate help without picking up the phone. Since the site's release, DrillSpot.com has experienced a 37% increase, on average, in Live Chats compared to the number of Live Chats they received each week over the last month.

Along with structural changes, the company posted a video to their customers on their About Us page to introduce the site changes.

Since January, DrillSpot.com has introduced over 600,000 new products to its site. To date, the company carries an inventory of more than a million products ranging from Bradley eyewash to Eiko lamps, and includes well-respected brands like Panduit, White Rodgers, Broan fans, Lithonia lighting, Extech meters, and Milwaukee tools.

If you would like more information about this topic, or to schedule an interview, please call Monika Runstrom at 303-951-9520, email PR@DrillSpot.com, follow us at Twitter.com/DrillSpot, or become a fan on Facebook.

  Contact: Monika Runstrom
  303-951-9520
  Email: PR@DrillSpot.com

Source: DrillSpot.com
   

CONTACT:  Monika Runstrom of DrillSpot.com, +1-303-951-9520,
PR@DrillSpot.com

Web Site:  http://www.drillspot.com/

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