DEMO Spring 2010: Genieo Revolutionizes Personalized Internet Experience

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March 22, 2010
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DEMO Spring 2010: Genieo Revolutionizes Personalized Internet Experience

PALM DESERT, California, March 22, 2010--

    - Genieo Creates the First Fully Automatic and Personalized Homepage -
Filtering News, Blogs and Social Networks by Continuously Adapting to a
User's Individual Interests;

    - Genieo's Personal Homepage is Now Accessible On Your iPhone and Android
Mobile Device

    At DEMO Spring 2010, Genieo provides internet users of all levels
a one-of-a-kind digital assistant in which all of their web content is
automatically personalized in a way that will never allow the news most
important to them to slip through the cracks again. Here comes the solution
that brings the information you want directly to you, without having to lift
a finger.

    Genieo is a newspaper styled homepage for your PC, viewable also
from your favorite smartphone, and designed exclusively for you, and
featuring personalized news and information: real-time news, blogs and
Facebook and Twitter social streams - all filtered according to a user's own
personal interests. Genieo adapts to your online behavior, saves you time and
helps discover new items of interest to you, all in a process which requires
zero management and in which your information remains completely private.

    Genieo is available for download at http://www.genieo.com.

    And as of today, Genieo's homepage can also be viewed on the go,
over your iPhone or Android phone. With a user interface especially designed
to fit the screen of your smartphone, Genieo allows users to keep informed
with what they most want to know, even when away from home or the office.
Additionally, for advanced internet users who are already using a favorite
RSS reader such as Google Reader, Genieo is now compatible with them all -
taking the Genieo experience to a new level by automatically sending to the
user additional content recommendations aligned with the RSS reader of your
choice.

    Unlike other personalization solutions, Genieo does not collect
any private information. As a desktop application, Genieo's entire mapping
and profiling process is performed solely on the user's computer. This way
the user's private information remains always with him/her, and none of it is
shared in anyway. Furthermore, Genieo respects secure content and
automatically disables itself once the user navigates into secure sites, such
as emails boxes or online calendars.

    "Personalized web solutions are in demand right now, as people
look for the best way to get the information that truly is important to
them," said Matt Marshall, Executive Producer of DEMO. "Genieo represents a
unique personalization service in which a user's information is kept fully
private, while offering a service that is both accurate and simple to use.
We're thrilled to have Genieo at DEMO Spring 2010."

    About DEMO

    Produced by the IDG Enterprise events group, the worldwide DEMO
conferences focus on emerging technologies and new products innovations,
which are hand selected from across the spectrum of the technology
marketplace. The DEMO conferences have earned their reputation for
consistently identifying cutting-edge technologies and helping entrepreneurs
secure venture funding and establish critical business. For more information
on the DEMO conferences, visit http://www.demo.com/.

    About Genieo Innovation Ltd

    Genieo is the creator of the ultimate start-page personalization engine -
which automatically updates its content, reflecting the changing personal
interests and needs of the user. Genieo's platform enables the continuous
organization and updating of micro-targeted information, which is of specific
interest to the user - including favorite websites, ad-hoc personalized news
widgets, Facebook, Twitter, articles and more. For its white-label partners
(desktop applications, online portals, online publishers, telco operators and
other media companies), Genieo significantly impacts stickiness and creates
new revenue opportunities. Founded in 2008, Genieo is a privately backed
company headquartered in Herzliya, Israel.

    Press Contact: Jason Silberman at Koteret Public Relations.
+972-54-535-9955 or Jason_s@koteret.com.

Source: Genieo Innovation Ltd

Press Contact: Jason Silberman at Koteret Public Relations, +972-54-535-9955 or Jason_s@koteret.com.

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