Nexage and Medialets Launch Preferred Partnership With Mixology, Top iPhone Application
Poster: SySAdmin
Posted on May 18, 2010 at 8:14:01 AM
Nexage and Medialets Launch Preferred Partnership With Mixology, Top iPhone Application
Integrated Partnership to Deliver New Rich Media, Analytics, Mediation and Monetization Capabilities to Publisher Clients
BOSTON and NEW YORK, May 18 -- Nexage (http://www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.
As a Medialets Enrich(TM) preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.
"Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients," said Ernie Cormier, CEO of Nexage. "We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers."
The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.
"This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments," said Eric Litman, CEO, Medialets. "At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power."
The partnership also leverages Medialets' capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch rich media ad campaigns from Medialets while having its inventory mediated and monetized with Nexage Mediation.
"The Nexage - Medialets partnership allows us to deploy best of breed application rich media and mobile ad mediation in one SDK - eliminating the need for multiple ad network SDK implementations, minimizing release cycle management, and maximizing advertising revenue," said James Murphy, co-founder, Digital Outcrop.
The recently launched Medialets Enrich(TM) preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets' unique cross-platform rich media. Medialets Enrich(TM) enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize advertising revenue from their mobile properties. The company's leading product is Nexage Mediation, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, Nexage Mediation powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at http://www.Nexage.com.
About Medialets:
Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets' one-of-a-kind 'asynchronous' ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK(TM) offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit http://www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.
Source: Nexage; Medialets
CONTACT: Jessica Angell of Nexage, +1-781-890-0071,
jessica.angell@nexage.com; or David Barkoe of Medialets, +1-917-359-7222,
david.barkoe@medialets.com
Web Site: http://www.nexage.com/
http://www.medialets.com/
Integrated Partnership to Deliver New Rich Media, Analytics, Mediation and Monetization Capabilities to Publisher Clients
BOSTON and NEW YORK, May 18 -- Nexage (http://www.nexage.com), a leading provider of mobile advertising yield optimization and mediation solutions, and Medialets, the most widely deployed cross-platform rich media advertising and analytics provider for mobile apps, today announced a preferred partnership to bring turnkey mobile advertising solutions to publishers.
As a Medialets Enrich(TM) preferred partner, Nexage increases the volume and scalability of mediation and monetization for rich media ad units, and Medialets will be able to provide full mediation and monetization services to their publisher clients.
"Both Nexage and Medialets selected one another based on their respective leadership positions and focus on scalability and results for their publisher clients," said Ernie Cormier, CEO of Nexage. "We are pleased about the partnership and our ability to expand the portfolio of rich media services we can offer to premium publishers."
The partnership leverages Nexage Mediation, which maximizes mobile ad revenue by increasing ad-fill rates, increasing effective CPM (cost per mille [thousand]), and giving publishers direct control over how ads are served on their mobile sites. It offers brand safety and configuration of advanced business rules across multiple mobile silos of web and apps.
"This partnership with Nexage gives our publisher clients the option to increase ad-fill rates and maximize their mobile advertising investments," said Eric Litman, CEO, Medialets. "At the same time it extends the distribution of our cross-platform rich media ad units across more publisher apps, giving top brands and agencies more mobile buying power."
The partnership also leverages Medialets' capabilities to enable publishers, developers and advertisers to deliver highly engaging and measurable ads into mobile applications. Digital Outcrop, creators of Mixology, the ultimate drink recipe and bartending guide for the iPhone, has already signed on to launch rich media ad campaigns from Medialets while having its inventory mediated and monetized with Nexage Mediation.
"The Nexage - Medialets partnership allows us to deploy best of breed application rich media and mobile ad mediation in one SDK - eliminating the need for multiple ad network SDK implementations, minimizing release cycle management, and maximizing advertising revenue," said James Murphy, co-founder, Digital Outcrop.
The recently launched Medialets Enrich(TM) preferred partner program enables leading mobile ad networks, ad mediators and ad servers to sell and support Medialets' unique cross-platform rich media. Medialets Enrich(TM) enables advertisers to run a single set of ad creatives without changes across an exceptionally broad range of mobile properties and provides a unified set of reports from which to measure campaign success.
About NEXAGE, Inc.
Nexage is a leading developer of Mobile Advertising solutions that enable companies to maximize advertising revenue from their mobile properties. The company's leading product is Nexage Mediation, a hosted advertising optimization service that enables carriers and media companies to fully control and maximize the monetization of their mobile channels. It has been demonstrated to serve text, banner, in-application and video ads with higher fill rates and effective CPM than could be achieved previously. Currently, Nexage Mediation powers mobile ads for a number of top-tier publishers, broadcasters and operators. Additional information is available at http://www.Nexage.com.
About Medialets:
Medialets, the most widely-deployed rich media advertising and analytics platform for mobile, enables publishers, developers and advertisers to deliver highly engaging and exceptionally measurable ads into iPhone, iPad and Android applications. Medialets' one-of-a-kind 'asynchronous' ad delivery technology enables delivery of the most compelling, measurable rich media even when the user is offline, while its Universal SDK(TM) offers the most flexible ad monetization platform for publishers. Clients include The New York Times, The Washington Post, NPR, Variety, Pandora, and more. Based in New York City, Medialets is a privately held company with marquee investors and a world-class team. Visit http://www.medialets.com, email connect@medialets.com, and follow Medialets on Twitter @medialets.
Source: Nexage; Medialets
CONTACT: Jessica Angell of Nexage, +1-781-890-0071,
jessica.angell@nexage.com; or David Barkoe of Medialets, +1-917-359-7222,
david.barkoe@medialets.com
Web Site: http://www.nexage.com/
http://www.medialets.com/