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Polar Introduces New Training Computers to Help Active Consumers Make the Most of Their Exercise
New Polar FT1 and FT2 Provide Motivation and Sophisticated Technology at an Affordable Price
LAKE SUCCESS, N.Y., May 24 -- Polar (http://www.polarusa.com), the leader in heart rate monitoring and fitness assessment technology, today introduced two new training computers designed for consumers who are looking to get active and those who are seeking motivation and exercise guidance. The Polar FT1 and FT2 training computers are easy-to-use and feature large displays and one-button functionality. At the end of each workout, users receive an exercise summary including the duration of their exercise in addition to average and maximum heart rate.
"Training with heart rate is one of the most effective ways to increase fitness, achieve exercise goals and improve overall health," said Jeff Padovan, President of Polar USA. "With the new FT1 and FT2, the sophisticated technology that Polar is recognized for is now available to consumers in these new easy-to-use products at an affordable price.
FT1 - Heart Rate Based Training Made Easy
Designed for recreational exercisers, the FT1 is a basic training computer with a large digital display that allows users to manually set their target heart rate zones prior to their exercise session. At the end of the session, user receives a training summary that includes the duration of the workout along with average and maximum heart rate. The FT1 provides motivation and guidance, while giving users better insight into how hard their body is working and if they are exercising at a beneficial level. This unit comes with the Polar T31 coded transmitter that measures continuous heart rate and is EKG accurate. Each transmitter is individually coded to ensure that the training computer picks up the user's heart rate, eliminating any cross-over during group exercise or when there are several training computers in the same area. The FT1 has a suggested retail price of $69.95. For additional information, please visit http://www.polarusa.com/us-en/products/get_active/fitness_crosstraining/FT1.
FT2 - Featuring Automatic Heart Rate Target Zones
The FT2 combines all of the features in the FT1, plus automatic heart rate target zone functionality. This technology allows users to receive their age-based target zone that provides guidance for even more effective training. With visual and audible alarms, the FT2 helps active people improve their fitness levels by providing continuous feedback during each training session in addition to a workout summary. The FT2 has a suggested retail price of $89.95. For additional information, please visit http://www.polarusa.com/us-en/products/get_active/fitness_crosstraining/FT2.
Availability
The FT1 and FT2 will be available in June 2010 through authorized Polar USA retail, specialty shops and fitness facilities and will also be available online.
About Polar
Headquartered in Lake Success, NY, Polar USA is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Polar now operates internationally in more than 80 countries. Polar heart rate and fitness assessment technology delivers unparalleled insight into the human body from valuable training guidance and feedback, to enabling individuals to improve their fitness level and sports performance. Polar technology is key to the success of leading fitness facilities, athletic teams, corporate wellness facilities, health insurance providers and thousands of physical education programs around the world. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit http://www.polarusa.com.
MEDIA CONTACTS
--------------
Jasmine Lyons Melanie Scherenzel
CooperKatz for Polar USA CooperKatz for Polar USA
917-595-3046 917-595-3052
jlyons@cooperkatz.commscherenzel@cooperkatz.com
NOTE TO EDITORS
High resolution product images are available upon request. Additionally,
to learn more about the benefits of training with heart rate visit the Polar
USA YouTube channel to view:
Benefits of Heart Rate Training Part 1
Benefits of Heart Rate Training Part 2
(http://www.youtube.com/user/PolarUSA )
First Call Analyst:
FCMN Contact:
Source: Polar
CONTACT: Jasmine Lyons, +1-917-595-3046, jlyons@cooperkatz.com; or
Melanie Scherenzel, +1-917-595-3052, mscherenzel@cooperkatz.com, both of
CooperKatz for Polar USA
Web Site: http://www.polarusa.com/
Polar Introduces New Training Computers to Help Active Consumers Make the Most of Their Exercise
New Polar FT1 and FT2 Provide Motivation and Sophisticated Technology at an Affordable Price
LAKE SUCCESS, N.Y., May 24 -- Polar (http://www.polarusa.com), the leader in heart rate monitoring and fitness assessment technology, today introduced two new training computers designed for consumers who are looking to get active and those who are seeking motivation and exercise guidance. The Polar FT1 and FT2 training computers are easy-to-use and feature large displays and one-button functionality. At the end of each workout, users receive an exercise summary including the duration of their exercise in addition to average and maximum heart rate.
"Training with heart rate is one of the most effective ways to increase fitness, achieve exercise goals and improve overall health," said Jeff Padovan, President of Polar USA. "With the new FT1 and FT2, the sophisticated technology that Polar is recognized for is now available to consumers in these new easy-to-use products at an affordable price.
FT1 - Heart Rate Based Training Made Easy
Designed for recreational exercisers, the FT1 is a basic training computer with a large digital display that allows users to manually set their target heart rate zones prior to their exercise session. At the end of the session, user receives a training summary that includes the duration of the workout along with average and maximum heart rate. The FT1 provides motivation and guidance, while giving users better insight into how hard their body is working and if they are exercising at a beneficial level. This unit comes with the Polar T31 coded transmitter that measures continuous heart rate and is EKG accurate. Each transmitter is individually coded to ensure that the training computer picks up the user's heart rate, eliminating any cross-over during group exercise or when there are several training computers in the same area. The FT1 has a suggested retail price of $69.95. For additional information, please visit http://www.polarusa.com/us-en/products/get_active/fitness_crosstraining/FT1.
FT2 - Featuring Automatic Heart Rate Target Zones
The FT2 combines all of the features in the FT1, plus automatic heart rate target zone functionality. This technology allows users to receive their age-based target zone that provides guidance for even more effective training. With visual and audible alarms, the FT2 helps active people improve their fitness levels by providing continuous feedback during each training session in addition to a workout summary. The FT2 has a suggested retail price of $89.95. For additional information, please visit http://www.polarusa.com/us-en/products/get_active/fitness_crosstraining/FT2.
Availability
The FT1 and FT2 will be available in June 2010 through authorized Polar USA retail, specialty shops and fitness facilities and will also be available online.
About Polar
Headquartered in Lake Success, NY, Polar USA is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Polar now operates internationally in more than 80 countries. Polar heart rate and fitness assessment technology delivers unparalleled insight into the human body from valuable training guidance and feedback, to enabling individuals to improve their fitness level and sports performance. Polar technology is key to the success of leading fitness facilities, athletic teams, corporate wellness facilities, health insurance providers and thousands of physical education programs around the world. Today, Polar training computers are the number one choice among consumers worldwide. For more information, visit http://www.polarusa.com.
MEDIA CONTACTS
--------------
Jasmine Lyons Melanie Scherenzel
CooperKatz for Polar USA CooperKatz for Polar USA
917-595-3046 917-595-3052
jlyons@cooperkatz.commscherenzel@cooperkatz.com
NOTE TO EDITORS
High resolution product images are available upon request. Additionally,
to learn more about the benefits of training with heart rate visit the Polar
USA YouTube channel to view:
Benefits of Heart Rate Training Part 1
Benefits of Heart Rate Training Part 2
(http://www.youtube.com/user/PolarUSA )
First Call Analyst:
FCMN Contact:
Source: Polar
CONTACT: Jasmine Lyons, +1-917-595-3046, jlyons@cooperkatz.com; or
Melanie Scherenzel, +1-917-595-3052, mscherenzel@cooperkatz.com, both of
CooperKatz for Polar USA
Web Site: http://www.polarusa.com/