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Artprice Becomes the 'Killer Application' for Apple's iPad in the Art World
PARIS, June 7, 2010-- Artprice, the world leader in art market information, has
launched a series of Apple's iPad(R) services (mostly pay-services) for its
1.3 million members and anyone who owns an iPad throughout the world.
According to Thierry Ehrmann, the founder and CEO of Artprice:
"the typical Artprice user relies heavily on our services and needs urgent
access to our data whilst on the move, for example, when the decision to buy
or sell an artwork cannot be postponed. Consequently, Artprice effectively
becomes the 'killer application' for iPad in the art market."
Artprice is one of the only content publishers in the world to
have successfully imposed, since 1987, the notion of paid contents, via it
status as global leader in the field. In this context, the conversion of
Artprice's clients to iPad in pay-for mode is completely natural compared
with other publishers whose clienteles have been addicted to free information
for many years.
As of the 3rd quarter of 2010, Artprice will enter into
specific partnerships with two major clients: the first is one of the largest
auctioneers in the world, and the second is one of the principal associations
of Fine Art valuers. Economically, the primary interest of these partnerships
is their revenue-generating capacity; however, they will also give Artprice
access to data feedback from professional clients that will be immediately
adjusted and implemented by Artprice's internal iPad marketing and IT teams.
In fact, the art market, essentially consisting of valuations and commercial
exchanges, has been nomadic by nature for many centuries. The iPad is so well
suited to the needs of the market that Artprice will soon be offering iPads
on-line, already loaded with subscriptions to Artprice data and a number of
very specific Artprice applications, giving preference to its existing
clients. Artprice Europe and Artprice Inc. in the USA have both launched a
first call for proposals for iPads in bulk.
Likewise, as of this June, a series of promotion campaigns
will allow Artprice's clients to spread the "iPad/Artprice addiction"
throughout the art world in complete harmony with the French Consumer Code.
At the same time, Artprice is developing new applications
using Google's Android for various different operators and Smartphone
manufacturers. According to Thierry Ehrmann, "the internet acquired its first
billion users via PC; the next two billion are arriving via mobile devices...
well before 2015". Indeed, after a series of fruitful meetings with Telecom
operators, thierry Erhmann is now convinced that Internet kiosks, paid by the
minute or per download, will begin to appear later this year. Numerous
operators are apparently preparing multi-level kiosk offers.
Users will be able to access downloaded Artprice data, even
available off-line, at any time or place. Using their iPhone and now, with
even greater facility, their iPad, Artprice clients can access all of
Artprice's services: art prices and indices databases with more than 27
million indices and auction results covering 405,000 artists; databases
containing 108 million high-definition images of artworks, and the world's
largest market place for buying and selling art along with the full range of
Artprice services.
For over a year Artprice users have been using
http://web.artprice.com/iphone/ to discover the new Artprice applications
dedicated to iPhone. They use their iPhones notably to access the latest
global art market information and they can download, in one operation, the 20
latest articles posted by Artprice's press agency -ArtMarketInsight- that is
a reference for more than 6,300 international press and audio media around
the world.
In just over one year, more than 540,000 applications have
been downloaded. Artprice consultations via Safari iPhone today represent
12.6% of total Artprice consultations. Users can immediately find the
Artprice application on their Home screen by downloading the Artprice logo to
their iPhones... and now to their iPads. It is therefore clear, considering
the habits observed with the iPhone (where the screen size remains a limiting
factor), that more than 50% of Artprice's clientele will now switch to
iPads... and probably very quickly indeed.
Source: http://www.artprice.com (c)1987-2010 Thierry Ehrmann
Discover the universe and future of Artprice:
http://web.artprice.com/video/
Or contact Artprice for a DVD to be sent to you free of charge.
Artprice is the world leader in art market information with over 27
million auction prices and indices covering over 405,000 artists. Artprice
Images(R) offers unlimited access to the largest database of art market
information in the world, a library of 108,000,000 images and engravings of
art works from 1700 to the present day. Artprice continuously updates its
databases with information from 3,600 international auction houses and
provides daily information on art market trends to the main financial press
agencies and to 6,300 press titles worldwide. Artprice offers standardised
adverts to its 1,300,000 members (member log in) and is the world's leading
market place for buying and selling works of art (source: Artprice).
Artprice is listed on Eurolist by Euronext Paris: Euroclear: 7478 -
Bloomberg: PRC - Reuters: ARTF
Contact: Josette Mey - tel: +33(0)478-220-000, e-mail: ir@artprice.com
Source: Artprice.com
Contact: Josette Mey - tel: +33(0)478-220-000, e-mail: ir@artprice.com
Artprice Becomes the 'Killer Application' for Apple's iPad in the Art World
PARIS, June 7, 2010-- Artprice, the world leader in art market information, has
launched a series of Apple's iPad(R) services (mostly pay-services) for its
1.3 million members and anyone who owns an iPad throughout the world.
According to Thierry Ehrmann, the founder and CEO of Artprice:
"the typical Artprice user relies heavily on our services and needs urgent
access to our data whilst on the move, for example, when the decision to buy
or sell an artwork cannot be postponed. Consequently, Artprice effectively
becomes the 'killer application' for iPad in the art market."
Artprice is one of the only content publishers in the world to
have successfully imposed, since 1987, the notion of paid contents, via it
status as global leader in the field. In this context, the conversion of
Artprice's clients to iPad in pay-for mode is completely natural compared
with other publishers whose clienteles have been addicted to free information
for many years.
As of the 3rd quarter of 2010, Artprice will enter into
specific partnerships with two major clients: the first is one of the largest
auctioneers in the world, and the second is one of the principal associations
of Fine Art valuers. Economically, the primary interest of these partnerships
is their revenue-generating capacity; however, they will also give Artprice
access to data feedback from professional clients that will be immediately
adjusted and implemented by Artprice's internal iPad marketing and IT teams.
In fact, the art market, essentially consisting of valuations and commercial
exchanges, has been nomadic by nature for many centuries. The iPad is so well
suited to the needs of the market that Artprice will soon be offering iPads
on-line, already loaded with subscriptions to Artprice data and a number of
very specific Artprice applications, giving preference to its existing
clients. Artprice Europe and Artprice Inc. in the USA have both launched a
first call for proposals for iPads in bulk.
Likewise, as of this June, a series of promotion campaigns
will allow Artprice's clients to spread the "iPad/Artprice addiction"
throughout the art world in complete harmony with the French Consumer Code.
At the same time, Artprice is developing new applications
using Google's Android for various different operators and Smartphone
manufacturers. According to Thierry Ehrmann, "the internet acquired its first
billion users via PC; the next two billion are arriving via mobile devices...
well before 2015". Indeed, after a series of fruitful meetings with Telecom
operators, thierry Erhmann is now convinced that Internet kiosks, paid by the
minute or per download, will begin to appear later this year. Numerous
operators are apparently preparing multi-level kiosk offers.
Users will be able to access downloaded Artprice data, even
available off-line, at any time or place. Using their iPhone and now, with
even greater facility, their iPad, Artprice clients can access all of
Artprice's services: art prices and indices databases with more than 27
million indices and auction results covering 405,000 artists; databases
containing 108 million high-definition images of artworks, and the world's
largest market place for buying and selling art along with the full range of
Artprice services.
For over a year Artprice users have been using
http://web.artprice.com/iphone/ to discover the new Artprice applications
dedicated to iPhone. They use their iPhones notably to access the latest
global art market information and they can download, in one operation, the 20
latest articles posted by Artprice's press agency -ArtMarketInsight- that is
a reference for more than 6,300 international press and audio media around
the world.
In just over one year, more than 540,000 applications have
been downloaded. Artprice consultations via Safari iPhone today represent
12.6% of total Artprice consultations. Users can immediately find the
Artprice application on their Home screen by downloading the Artprice logo to
their iPhones... and now to their iPads. It is therefore clear, considering
the habits observed with the iPhone (where the screen size remains a limiting
factor), that more than 50% of Artprice's clientele will now switch to
iPads... and probably very quickly indeed.
Source: http://www.artprice.com (c)1987-2010 Thierry Ehrmann
Discover the universe and future of Artprice:
http://web.artprice.com/video/
Or contact Artprice for a DVD to be sent to you free of charge.
Artprice is the world leader in art market information with over 27
million auction prices and indices covering over 405,000 artists. Artprice
Images(R) offers unlimited access to the largest database of art market
information in the world, a library of 108,000,000 images and engravings of
art works from 1700 to the present day. Artprice continuously updates its
databases with information from 3,600 international auction houses and
provides daily information on art market trends to the main financial press
agencies and to 6,300 press titles worldwide. Artprice offers standardised
adverts to its 1,300,000 members (member log in) and is the world's leading
market place for buying and selling works of art (source: Artprice).
Artprice is listed on Eurolist by Euronext Paris: Euroclear: 7478 -
Bloomberg: PRC - Reuters: ARTF
Contact: Josette Mey - tel: +33(0)478-220-000, e-mail: ir@artprice.com
Source: Artprice.com
Contact: Josette Mey - tel: +33(0)478-220-000, e-mail: ir@artprice.com